This book is well known for its coverage of modern topics (Game theory, Economics of Information, and Behavioral Economics), clarity of its writing style and graphs, and integrated use of real world examples. The emphasis on relevance and application to both managerial and public-policy decision-making are focused goals of the book. This emphasis is accomplished by including MANY extended examples that cover such topics as the analysis of demand, cost, and market efficiency; the design of pricing strategies; investment and production decisions; and public policy analysis. Economists and strategists looking to stay current with economic information.
A textbook adaptable to several types of courses, including a one-quarter or one-semester course covering the core material, a longer course that includes such topics as uncertainty and market failure, or a course emphasizing specific topics such as modern pricing theory or business strategy. Assuming a potential readership from diverse backgrounds, uses no calculus and marks the more advanced sections with warning asterisks. Incorporates changes in the field over the past few years, including the new importance given to game theory and the strategic interaction of firms. First published in 1989 and most recently in 1995. Answers are provided for selected problems. Annotation c. by Book News, Inc., Portland, Or.
New edition of a text that stresses the relevance and application of microeconomic theory to both managerial and public-policy decision making. Incorporating the dramatic changes that have occurred in the field in recent years, Pindyck (Massachusetts Institute of Technology) and Rubinfeld (U. of California) present 18 chapters that discuss markets and prices; producers, consumers, and competitive markets; market structure and competitive strategy; and information, market failure, and the role of government. Contains 107 extended examples that cover topics such as the analysis of demand, cost, and market efficiency; the design of pricing, strategies; investment and production decisions; and public policy analysis. Annotation c. Book News, Inc., Portland, OR (booknews.com)