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Microeconomics (with Videos: Office Hours Printed Access Card) / Edition 11

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Overview

Any suggestions for copywriter or provide generic description of the product to be used for the Internet or non-channel specific applications. NOTE: If you have a book only version for this product, it is imperative that you provide a description that does not include any references to package elements. Ever wonder why you have the number of friends that you do?…If a tax on soda would really reduce obesity?…What is going on with the financial problems in Greece?…or whether a tax rebate is better than a tax bonus? MICROECONOMICS answers these questions and many more. Using intriguing pop culture examples, the Eleventh Edition is revised to include the most comprehensive coverage of the financial and economic crisis available in a principles of Microeconomics text. Self-tests help determine how well you're grasping the concepts, and CourseMate for Microeconomics offers a graphing tutorial, quizzes, videos and more. It's all carefully designed to help you get the best Microeconomics grade possible! Building on the Video Office Hours lectures developed by the author for the Tenth edition, the Eleventh edition features two entirely new video types - Video Questions and Problems and Working with Diagrams. Video Questions and Problems videos walk you through a worked problem, similar to those found at the end of each chapter, providing an ideal study tool for reference as you do homework. Working with Diagrams videos demonstrate key concepts in short (averaging 3-5 minutes) video pieces that can be played and replayed to see how the graphs and other diagrams are built.

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Product Details

  • ISBN-13: 9781133189701
  • Publisher: Cengage Learning
  • Publication date: 1/4/2013
  • Edition description: New Edition
  • Edition number: 11
  • Pages: 560
  • Sales rank: 390,043
  • Product dimensions: 8.40 (w) x 9.90 (h) x 0.80 (d)

Meet the Author

Dr. Roger A. Arnold is Professor of Economics at California State University San Marcos, where his fields of specialization include general microeconomic theory and monetary theory. A widely respected authority on economic issues, Dr. Arnold is a regularly featured expert on talk radio discussing the state of the economy. He is also a proven author, who has written numerous academic articles, hundreds of newspaper columns, as well as the popular ECONOMICS: NEW WAYS OF THINKING and principles of macroeconomics supplementary text, HOW TO THINK LIKE AN ECONOMIST. Dr. Arnold has been a member of the economics faculty at California State University Northridge, University of Oklahoma, Hillsdale College, University of Nevada Las Vegas, and California State University San Marcos. He served as chair of the economics department for two years at University of Nevada Las Vegas and for seven years at California State University San Marcos. He is currently chair of the economics department at California State University San Marcos. During his tenure at UNLV he was regularly one of the top five finalists for the teacher of the year honor (in the College of Business and Economics), and in 1987 he received the best researcher of the year award. Dr. Arnold earned a B.S. in Economics in 1974 from the University of Birmingham in England and received his M.A. in 1976 and his Ph.D. in 1979 from Virginia Polytechnic Institute and State University.

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Table of Contents

AN INTRODUCTION TO ECONOMICS Part I: ECONOMICS: THE SCIENCE OF SCARCITY 1. What Economics Is About. Appendix A Working with Diagrams. Appendix B Should You Major in Economics? 2. Production Possibilities Frontier Framework. 3. Supply and Demand: Theory. 4. Prices: Free, Controlled, and Relative. 5. Supply, Demand, and Price: Applications. MICROECONOMICS Part II: MICROECONOMIC FUNDAMENTALS 6. Elasticity. 7. Consumer Choice: Maximizing Utility and Behavioral Economics. Appendix C Budget Constraint and Indifference Curve Analysis. 8. Production and Costs. Part III: PRODUCT MARKETS AND POLICIES 9. Perfect Competition. 10. Monopoly. 11. Monopolistic Competition, Oligopoly, and Game Theory. 12. Government and Product Markets: Antitrust and Regulation. Part IV: FACTOR MARKETS AND RELATED ISSUES 13. Factor Markets: With Emphasis on the Labor Market. 14. Wages, Union, and Labor. 15. The Distribution of Income and Poverty. 16. Interest, Rent, and Profit. Part V: MARKET FAILURE, PUBLIC CHOICE, AND SPECIAL-INTEREST-GROUP POLITICS 17. Market Failure: Externalities, Public Goods, and Asymmetric Information. 18. Public Choice and Special-Interest-Group Politics. Part VI: ECONOMICS THEORY-BUILDING AND EVERYDAY LIFE 19. Building Theories to Explain Everyday Life: From Observations to Questions to Theories to Predictions. THE GLOBAL ECONOMY Part VII: INTERNATIONAL ECONOMICS AND GLOBALIZATION 20. International Trade. 21. International Finance. WEB CHAPTERS 22. The Economic Case For and Against Government: Five Topics Considered. 23. Financial Matters: Stocks, Bonds, Futures and Options. 24. Agriculture: Problems, Policies, and Unintended Effects.

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