Microeconomics: Explore and Apply Enhanced Edition Activebook / Edition 1

Microeconomics: Explore and Apply Enhanced Edition Activebook / Edition 1

by Ronald M. Ayers, Robert Collinge
     
 

This easy to read, accessible, macro-first principles book engages the reader with familiar real-world examples and applications that bring economics to life. This book covers microeconomic foundations, output markets, input markets, market failure and government action, and the global economy. For finance professional making personal

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Overview

This easy to read, accessible, macro-first principles book engages the reader with familiar real-world examples and applications that bring economics to life. This book covers microeconomic foundations, output markets, input markets, market failure and government action, and the global economy. For finance professional making personal decisions and evaluating policy decisions.

Product Details

ISBN-13:
9780131489707
Publisher:
Prentice Hall Professional Technical Reference
Publication date:
06/22/2004
Series:
Prentice-Hall Series in Economics
Pages:
368
Product dimensions:
8.36(w) x 10.84(h) x 0.62(d)

Related Subjects

Table of Contents

(NOTE: Each chapter contains sections titled A look Ahead, Chapter Summary, Key Terms, Test Yourself, Questions and Problems, and Working with Graphs and Data.)

I. A JOURNEY THROUGH THE ECONOMY.

 1. The Economic Perspective.

 2. Production and Trade.

 3. Demand and Supply.

 4. The Power of Prices.

II. MICROECONOMIC FOUNDATIONS.

 5. Elasticity: Measuring Responsiveness.

 6. Consumer Behavior.

 7. The Firm and Production.

 8. Costs and Profit-Maximizing Output.

III. OUTPUT MARKETS.

 9. Pure Competition.

10. Monopoly and Antitrust.

11. Oligopoly and Monopolistic Competition.

IV. INPUT MARKETS.

12. Markets for Labor and Other Inputs.

13. Earnings and Income Distribution.

V. MARKET FAILURE AND GOVERNMENT ACTION.

14. Public Goods, Information, and Regulation.

15. Externalities and Common Property Resources.

16. Public Choice.

VI. THE GLOBAL ECONOMY.

17. Into the International Marketplace.

18. Policy Toward Trade.

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