Gain a solid global understanding of microeconomic principles and examine the latest thinking on important microeconomic happenings with Boyes/Melvin's popular MICROECONOMICS, 10E. A reader-friendly writing style, carefully integrated learning features, and emphasis on global microeconomics help you fully understand the connections between key microeconomic principles and actual business practices. Timely revisions and the latest microeconomic statistics ensure you are learning about the latest microeconomic developments and their practical application to current events. New microeconomics coverage highlights current debate on government economic intervention and discussions of the Economic Freedom Index. You also gain an in-depth understanding of globalization and its impact on microeconomics today. Cutting-edge learning technology and a full range of supplements, including the world-leading Aplia™ homework system, MindTap Personal Learning Experience, and an integrated eReader, help clarify key concepts and equip you with the microeconomic background for success in business today.
Product dimensions: 7.90 (w) x 9.90 (h) x 0.80 (d)
Meet the Author
Dr. William Boyes is professor of economics at Arizona State University. He received his Ph.D. in economics from the Claremont Graduate School in 1974. Before joining the Arizona State faculty, he was the Distinguished Visiting Professor of Business at Weber State University; visiting professor at Tsinghua University, Beijing, China and the University of London, London, England, and lectured at ITAM in Mexico City; and was the dean of the College of Business at Cal Poly, San Luis Obispo. Dr. Boyes has also served as chairman of the Economics Department at ASU and has been an economist with Security Pacific National Bank (now Bank of America). He has been a consultant to the White House, the Commerce Department, the Federal Trade Commission, and several private firms. He is the director of the office of economic education at ASU and a member of the Pacific Research Institute's Academic Advisory Board. Dr. Boyes has received many teaching awards, including the Golden Key National Honor Society Outstanding Professor Award at ASU in 1988, the Outstanding Teacher in the MBA Program Award at ASU in 1994, the Outstanding Teacher in the College of Business Award at ASU in 1995, Huizingh Outstanding Honors Professor in 2007, and Outstanding MBA Professor in 2008.
Michael Melvin is currently Head of Currency Research at Barclays Global Investors. He also retains affiliations at the Arizona State University Department of Economics and the Haas School of Business at the University of California, Berkeley. Dr. Melvin received his Ph.D. in economics from UCLA in 1980. He has served as a visiting scholar at the Federal Reserve Board and the International Monetary Fund, was a Fulbright Professor at the University of Frankfurt, and has been a visiting professor at UCLA, Northwestern University, U.C. San Diego, and the University of Hawaii. His field of specialization is International Finance, and he is the coeditor of the Journal of International Money and Finance.
1. The Wealth of Nations: Ownership and Economic Freedom. 1A. Working with Graphs. 2. Scarcity and Opportunity Costs. 3. Markets and the Price System. 4. The Aggregate Economy. 5. Using Economics to Understand the World Around You. 6. Elasticity: Demand and Supply. 7. Demand: Consumer Choice. 7A. Indifference Analysis. 8. Supply: The Costs of Doing Business. 8A. The Mechanics of Going from Production to Costs. 9. Profit Maximization. 10. Perfect Competition. 11. Monopoly. 12. Monopolistic Competition and Oligopoly. 13. Markets and Government. 14. Antitrust and Regulation. 15. Resource Markets. 16. The Labor Market. 17. The Capital Market. 18. The Land Market and Natural Resources. 19. Current Issues: Income, Income Distribution, Poverty, and Government Policy. 20. World Trade Equilibrium. 21. International Trade Restrictions. 22. Exchange Rates and Financial Links between Countries.