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Any suggestions for copywriter or provide generic description of the product to be used for the Internet or non-channel specific applications. NOTE: If you have a book only version for this product, it is imperative that you provide a description that does not include any references to package elements. This very successful book is distinguished by a superior writing style that draws upon common reader experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of readers' intuitive knowledge of economics, building upon real-life situations. Important coverage of the recent economic crisis is included throughout. A fully integrated program of technology enhancements sets this text apart by pairing the book with numerous online multimedia learning tools that have been developed to help the text better serve a wide range of learning styles.
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Meet the Author
William A. McEachern began teaching large sections of economic principles shortly after joining the University of Connecticut, and a several years later he began offering teaching workshops around the country. The University of Connecticut Alumni Association conferred on him its Faculty Excellence in Teaching Award in 2000. He earlier won the Association's award for Distinguished Public Service. Professor McEachern has published books and monographs on public finance, public policy, and industrial organization. His research has also appeared in edited volumes, such as READINGS IN PUBLIC CHOICE ECONOMICS (University of Michigan Press), INTERNATIONAL HANDBOOK ON TEACHING AND LEARNING ECONOMICS (Edward Elgar Publishing), and RETHINKING ECONOMIC PRINCIPLES (Irwin Publishing), and in a variety of refereed journals, including ECONOMIC INQUIRY, NATIONAL TAX JOURNAL, QUARTERLY REVIEW OF ECONOMIC AND BUSINESS, JOURNAL OF INDUSTRIAL ECONOMICS, KYKLOS, ECON JOURNAL WATCH, and PUBLIC CHOICE. He is the founding editor of THE TEACHING ECONOMIST, a newsletter that for more than two decades has focused on teaching economics at the college level. Professor McEachern has advised federal, state, and local governments on policy matters, and has been quoted in media such as the NEW YORK TIMES, TIMES OF LONDON, WALL STREET JOURNAL, CHRISTIAN SCIENCE MONITOR, USA TODAY, and READER'S DIGEST. He was born in Portsmouth, New Hampshire, earned an undergraduate degree with honors from College of the Holy Cross, served three years as a U.S. Army officer, and earned an M.A. and Ph.D. from the University of Virginia.
1. The Art and Science of Economic Analysis. 2. Some Tools of Economic Analysis. 3. Economic Decision Makers. 4. Demand and Supply Analysis. 5. Elasticity of Demand and Supply. 6. Consumer Choice and Demand. 7. Production and Cost in the Firm. 8. Perfect Competition. 9. Monopoly. 10. Monopolistic Competition and Oligopoly. 11. Resource Markets. 12. Labor Markets and Labor Unions. 13. Capital, Interest, Entrepreneurship, and Corporate Finance. 14. Transaction Costs, Imperfect Information, and Behavioral MICROECONOMICS. 15. Economic Regulation and Antitrust Policy. 16. Public Goods and Public Choice. 17. Externalities and the Environment. 18. Income Distribution and Poverty. 19. International Trade. 20. International Finance. 21. Developing and Transitional Economies.