Microsoft Access Small Business Solutions: State-of-the-Art Database Models for Sales, Marketing, Customer Management, and More Key Business Activities

Microsoft Access Small Business Solutions: State-of-the-Art Database Models for Sales, Marketing, Customer Management, and More Key Business Activities

by Teresa Hennig, Truitt L. Bradly, Larry Linson, Leigh Purvis
     
 

Take control with database models designed exclusively for your business

Every small-business owner knows how important effective databases are to successful sales, marketing, and customer management strategies. Effective is the key word, and Microsoft Access enables you to create solutions tailored to meet your specific needs. In this book, a team of Microsoft

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Overview

Take control with database models designed exclusively for your business

Every small-business owner knows how important effective databases are to successful sales, marketing, and customer management strategies. Effective is the key word, and Microsoft Access enables you to create solutions tailored to meet your specific needs. In this book, a team of Microsoft Access MVPs shows you how to design databases that support your efforts for marketing, sales, inventory management, quality control, budgeting, financial tracking and analysis, customer relations, and many other activities.

  • Learn interview techniques that will help you determine the database requirements and tailor your database model to specific business scenarios
  • Build simple to complex models for tracking sales, services, and customer relations
  • Construct databases for budgeting, financial analysis, production and manufacturing, and customer contacts
  • Track inventory, vendors, and manufacturing services
  • Design models and simple solutions to manage memberships, events, and sponsors, both profit and not-for-profit
  • Adapt the table structure for SQL Server® and other external data sources
  • Get the single most comprehensive set of database models and guides available — a total of 76 files — on the CD-ROM

Save hundreds of hours of development time!

CD-ROM contains

  • 31 database models, covering each business area discussed
  • A printable, detailed file guide to help you locate files and tools
  • A Bonus Resource database, with reference tables and valuable tools for creating and managing databases

All files work with Access 2000 through 2010. See the CD Appendix for complete system requirements.

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Product Details

ISBN-13:
9780470525746
Publisher:
Wiley
Publication date:
03/08/2010
Pages:
792
Product dimensions:
7.30(w) x 9.20(h) x 1.80(d)

Meet the Author

About the Authors, Microsoft Access MVPs

Teresa Hennig is the author of the highly regarded Access Programmer's Reference titles from Wrox Press.

Truitt Bradly has developed numerous insurance and health care database applications using Access and SQL Server.

Larry Linson is a software developer and project manager focused on Access database application development.

Leigh Purvis operates Database Development and works with Access either natively or in conjunction with SQL Server.Brent Spaulding has designed database systems for a variety of business areas using SQL Server and Access.

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