Microsoft Dynamics CRM 2011 Step by Step

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The smart way to learn Microsoft Dynamics CRM 2011—one step at a time! Use the easy-to-follow lessons to master the fundamentals of creating and managing accounts; working directly within familiar tools such as Microsoft Outlook®; tracking customer activity and communications; managing campaigns, leads, quotes, contracts, and orders; and employing basic to advanced reporting capabilities. Includes downloadable, ready-made practice files and complete Book.

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Microsoft Dynamics CRM 2011 Step by Step

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The smart way to learn Microsoft Dynamics CRM 2011—one step at a time! Use the easy-to-follow lessons to master the fundamentals of creating and managing accounts; working directly within familiar tools such as Microsoft Outlook®; tracking customer activity and communications; managing campaigns, leads, quotes, contracts, and orders; and employing basic to advanced reporting capabilities. Includes downloadable, ready-made practice files and complete Book.

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Product Details

  • ISBN-13: 9780735648906
  • Publisher: Microsoft Press
  • Publication date: 2/11/2011
  • Series: Step by Step Series
  • Pages: 450
  • Sales rank: 780,076
  • Product dimensions: 7.30 (w) x 8.90 (h) x 1.30 (d)

Meet the Author

Mike Snyder is recognized as an industry-leading CRM expert. He is cofounder and principal of Sonoma Partners, a consulting firm that specializes in Microsoft CRM implementations. Microsoft twice awarded Sonoma Partners the Global Microsoft CRM Partner of the Year.

Jim Steger has architected and led multiple award-winning Microsoft CRM deployments, including complex enterprise integration projects. He has been developing solutions and writing code for Microsoft CRM since the version 1.0 beta. He acted as a technical reviewer for several Microsoft CRM certification exams, and is also a cofounder and principal of Sonoma Partners.

Brendan Landers is a consulting director at Sonoma Partners, overseeing all of the company’s Microsoft Dynamics CRM consulting projects. He has led numerous Microsoft Dynamics CRM implementation projects for companies in the following industries:
professional and financial services, education, healthcare, hospitality, and others. Prior to joining Sonoma Partners, Brendan worked at Information Resources, Inc. as a Director, Quality Assurance and Delivery, where he led several data quality and business intelligence initiatives. He holds a bachelor’s degree in management information systems from the University of Iowa.

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Table of Contents

Acknowledgments; Mike Snyder’s Acknowledgments; Jim Steger’s Acknowledgments; Brendan Landers’ Acknowledgments; Introduction; A Word About Sandbox Environments; About the Examples in This Book; Looking Forward; Features and Conventions of This Book; How to Access Your Online Edition Hosted by Safari; How to Download the Online Edition to Your Computer; Using the Practice Files; Book Support; Errata; We Want to Hear from You; Stay in Touch; Getting Help with Microsoft Dynamics CRM 2011; More Information; Part 1: Overview; Chapter 1: Introduction to Microsoft Dynamics CRM; 1.1 What Is Microsoft Dynamics CRM?; 1.2 Microsoft Dynamics CRM Deployment Options; 1.3 Integrating with Other Microsoft Products; 1.4 Logging On to Microsoft Dynamics CRM Online; 1.5 Logging On to Microsoft Dynamics CRM; 1.6 Accessing Microsoft Dynamics CRM by Using Microsoft Dynamics CRM for Outlook; 1.7 Logging On to Microsoft Dynamics CRM via Mobile Express; 1.8 Key Points; Chapter 2: Getting Around in Microsoft Dynamics CRM; 2.1 Understanding the Microsoft Dynamics CRM User Interface; 2.2 Using Views to Work with Data Records; 2.3 Sorting Records in a View; 2.4 Selecting and Refreshing Records in a View; 2.5 Editing Multiple Records in a View; 2.6 Using Quick Find to Search for Records in a View; 2.7 Setting a Default Personal View; 2.8 Accessing Recently Visited Records and Views; 2.9 Using Lookups and Automatic Resolution; 2.10 Setting Personal Options; 2.11 Using the Resource Center; 2.12 Accessing Help in Microsoft Dynamics CRM; 2.13 Key Points; Chapter 3: Working with Accounts and Contacts; 3.1 Creating an Account; 3.2 Using Parent Accounts and Sub-Accounts; 3.3 Creating a Contact; 3.4 Attaching Files to Accounts and Contacts; 3.5 Deactivating and Activating Records; 3.6 Sharing Accounts and Contacts with Other Users; 3.7 Assigning Accounts and Contacts to Other Users; 3.8 Merging Account or Contact Records; 3.9 Key Points; Chapter 4: Working with Activities and Notes; 4.1 Understanding Activity Types; 4.2 Understanding the Regarding Field; 4.3 Creating Follow-Up Activities; 4.4 Viewing Open and Completed Activities for a Record; 4.5 Creating a Note; 4.6 Managing Your Activities; 4.7 Sending Direct Email Messages; 4.8 Key Points; Chapter 5: Using Microsoft Dynamics CRM for Outlook; 5.1 Accessing CRM Records Within Microsoft Dynamics CRM for Outlook; 5.2 Accessing CRM Settings Within Microsoft Dynamics CRM for Outlook; 5.3 Synchronizing Contacts, Tasks, and Appointments; 5.4 Creating and Tracking Contacts; 5.5 Using the Add Contacts Wizard; 5.6 Creating and Tracking Tasks and Appointments; 5.7 Sending and Tracking Email Messages in Microsoft Dynamics CRM for Outlook; 5.8 Deleting Records in Microsoft Dynamics CRM for Outlook; 5.9 Going Offline with Microsoft Dynamics CRM for Outlook; 5.10 Configuring Synchronization Filters; 5.11 Key Points; Part 2: Sales and Marketing; Chapter 6: Working with Leads and Opportunities; 6.1 Understanding Leads and Opportunities; 6.2 Creating a Lead and Tracking Lead Sources; 6.3 Qualifying a Lead; 6.4 Disqualifying a Lead; 6.5 Creating an Opportunity; 6.6 Using Opportunities to Forecast Potential Sales; 6.7 Closing an Opportunity; 6.8 Reopening an Opportunity; 6.9 Converting an Email Activity to a Lead; 6.10 Key Points; Chapter 7: Using Marketing Lists; 7.1 Creating a Static Marketing List; 7.2 Adding Members to a List by Using a Lookup; 7.3 Adding Members to a List by Using Advanced Find; 7.4 Removing Members from a List by Using Advanced Find; 7.5 Evaluating Members Included in a List by Using Advanced Find; 7.6 Removing Selected Members from a List; 7.7 Creating a Dynamic Marketing List; 7.8 Copying Members to Another Marketing List; 7.9 Creating Opportunities from List Members; 7.10 Using Mail Merge to Generate a Word Document That Includes List Member Information; 7.11 Key Points; Chapter 8: Managing Campaigns and Quick Campaigns; 8.1 Creating a Campaign; 8.2 Adding Planning Activities; 8.3 Selecting Target Marketing Lists; 8.4 Adding Target Products and Sales Literature; 8.5 Relating Campaigns; 8.6 Creating Campaign Templates; 8.7 Copying Campaign Records; 8.8 Using Quick Campaigns; 8.9 Key Points; Chapter 9: Working with Campaign Activities and Responses; 9.1 Creating a Campaign Activity; 9.2 Associating a Marketing List to a Campaign Activity; 9.3 Distributing a Campaign Activity; 9.4 Recording a Campaign Response; 9.5 Converting a Campaign Response; 9.6 Viewing Campaign Results; 9.7 Key Points; Part 3: Service; Chapter 10: Tracking Service Requests; 10.1 Creating and Assigning a Service Request Case; 1000000.2 Managing Service Request Activities; 10.3 Resolving a Service Request Case; 10.4 Canceling and Reopening a Service Request Case; 10.5 Key Points; Chapter 11: Using the Knowledge Base; 11.1 Creating and Submitting a Knowledge Base Article; 11.2 Publishing a Knowledge Base Article; 11.3 Searching for a Knowledge Base Article; 11.4 Removing an Article from the Knowledge Base; 11.5 Creating Article Templates; 11.6 Key Points; Chapter 12: Working with Contracts and Queues; 12.1 Creating a Service Contract; 12.2 Activating and Renewing a Contract; 12.3 Working with Service Queues; 12.4 Key Points; Part 4: Reporting and Analysis; Chapter 13: Working with Filters and Charts; 13.1 Applying Filters to Your Data and Saving Filtered Views; 13.2 Setting Additional Filters on a Saved View; 13.3 Using Charts to Analyze Microsoft Dynamics CRM Data; 13.4 Creating a New Chart; 13.5 Sharing a Chart; 13.6 Key Points; Chapter 14: Using Dashboards; 14.1 Using Built-in Dashboards; 14.2 Creating Additional Dashboards; 14.3 Editing Dashboards; 14.4 Setting a Default Dashboard; 14.5 Sharing a Dashboard; 14.6 Key Points; Chapter 15: Using the Report Wizard; 15.1 Creating a Report with the Report Wizard; 15.2 Modifying a Report; 15.3 Sharing a Report; 15.4 Scheduling a Report; 15.5 Categorizing a Report; 15.6 Key Points; Chapter 16: Using Advanced Find; 16.1 Performing Advanced Find Queries; 16.2 Organizing and Formatting Advanced Find Results; 16.3 Creating and Sharing a Saved View; 16.4 Using Advanced Filter Criteria; 16.5 Using Edit Multiple Records and Assign Multiple Records from Advanced Find; 16.6 Key Points; Chapter 17: Reporting with Excel; 17.1 Exporting Static Data to Excel Worksheets; 17.2 Exporting Dynamic Data to Excel Worksheets; 17.3 Exporting Dynamic Data to Excel PivotTables; 17.4 Uploading Excel Reports to the Reports List in Microsoft Dynamics CRM; 17.5 Key Points; Part 5: Data Management; Chapter 18: Bulk Data Importing; 18.1 Using the Import Data Wizard; 18.2 Importing Data with Automatic Data Mapping; 18.3 Reviewing the Import Status; 18.4 Updating Data by Using Data Enrichment; 18.5 Key Points; Glossary; About Sonoma Partners; Mike Snyder; Jim Steger; Brendan Landers;

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Sort by: Showing all of 2 Customer Reviews
  • Posted November 23, 2011

    A must have for beginners to Microsoft Dynamics CRM 2011

    Great book. I am glad I purchased it, very helpful and easy to understand even for beginners to MSDMYCRM 2011

    1 out of 1 people found this review helpful.

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    Posted December 10, 2013

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