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Microsoft First Generation: The Success Secrets of the Visionaries Who Launched a Technology Empire
     

Microsoft First Generation: The Success Secrets of the Visionaries Who Launched a Technology Empire

5.0 2
by Cheryl D. Tsang
 

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What began as a modest start-up partnership only twenty-five years ago has already surpassed all the giants of contemporary capitalism, including General Electric and IBM, and has achieved a value estimated at nearly $500 billion. How did Microsoft achieve all of this in so short a time? What was the true nature of the Microsoft environment in the beginning, and

Overview

What began as a modest start-up partnership only twenty-five years ago has already surpassed all the giants of contemporary capitalism, including General Electric and IBM, and has achieved a value estimated at nearly $500 billion. How did Microsoft achieve all of this in so short a time? What was the true nature of the Microsoft environment in the beginning, and what are the secrets behind its triumph?

Find the answers here. With \IMicrosoft First Generation\N, Cheryl Tsang skillfully renders recent history in bold, colorful strokes, highlighting each of the specific business qualities and entrepreneurial traits that turned Microsoft's dreams into reality. Meet the early builders of Microsoft, and step inside the famous culture of loyalty, the storied "maniacal work ethic," and the hardcore world of reckless risk-taking that remains so integral to the computer giant's matchless and ongoing success.

Here, up close and personal, Tsang introduces readers to twelve members of Microsoft's mythic first generation, each of whom has walked away from Microsoft as a multimillionaire. The collection spans a diverse collection of creative geniuses and business wizards, from Bob O'Rear, employee number seven, who joined the team in 1977 and wrote the original MS-DOS program on the first IBM PC; to bestselling author Russell Borland who, after innocently answering a help wanted ad for a technical copywriter in 1980, suddenly became the mouthpiece of an entire company, singlehandedly familiarizing the world with Microsoft products; to Trish Millines, who began as a software tester in 1988 and then blazed a trail and effected lasting change as a powerful advocate for ethnic diversity in the technological arena.

Featuring candid appraisals of the idiosyncrasies of software culture, fascinating portraits of the enigmatic Bill Gates, and rare photographs of the company's early days, \IMicrosoft First Generation\N uncovers a range of surprising success secrets-and reveals, once and for all, exactly what makes Microsoft tick.

Editorial Reviews

Library Journal
How has mighty Microsoft, begun 25 years ago as a two-man (Bill Gates and Paul Allen) partnership of extremely bright "twentysomethings," amassed an estimated market value of nearly $500 billion and become the predominant computer company in the world? This is the focus of business journalist Tsang's collection of personal stories from 12 former "softies" and their fond reminiscences about their work in the very early days of the firm. Among the alums interviewed are Bob O'Rear, the original programmer of the first MS DOS program for the IBM machine, and Trish Maline, an early beta tester who became the advocate for the ethnic diversity movement inside the company. From these tales, Tsang summarizes keys to the unprecedented success of Microsoft, including its famous maniacal work ethic, an emphasis on risk taking, an unwavering drive to success, and the unique internal culture mainly influenced by the even more unique personality of CEO Gates. Throughout these fascinating inside scoops, listeners will be continually intrigued by the always crisp narration by Mary Woods, which reveals some of the truth about what it was really like to work for Microsoft in the beginning. While this is not a historical analysis of the company, a story yet to be told, these nostalgic recollections are important to the growing computer history genre and are essential for all university libraries supporting an information systems curriculum.--Dale Farris, Groves, TX Copyright 2001 Cahners Business Information.

Product Details

ISBN-13:
9780471332060
Publisher:
Wiley
Publication date:
11/01/1999
Pages:
262
Product dimensions:
6.32(w) x 9.63(h) x 0.96(d)

Meet the Author

CHERYL TSANG is an award-winning business journalist and fiction writer. She lives in Bellevue, Washington.

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Microsoft First Generation: The Success Secrets of the Visionaries Who Launched a Technology Empire 5 out of 5 based on 0 ratings. 2 reviews.
Guest More than 1 year ago
A fascinating read. This book is like a quick tour through the minds and lives of some of the world's most creative people.
Guest More than 1 year ago
Tsang's book, Microsoft: First Generation, display's a great example to today's society, and generation. The book focuses on 12 key members of Microsoft in it's earliest stages, which, in a way, helped create the infrastructure of the company. The interviews show how all 12 ex-ms employees ended up where they were, and what it took to be successful. I applaud Mrs. Tsang for her hard work. I recommend this book to anyone interested in business, or Microsoft itself.