Mid-Century Ads. 40th Ed.
Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and ’60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.

Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of midcentury marketing is at once an evocative period piece and a showcase of design innovation and advertising wit.

1143339656
Mid-Century Ads. 40th Ed.
Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and ’60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.

Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of midcentury marketing is at once an evocative period piece and a showcase of design innovation and advertising wit.

30.0 In Stock
Mid-Century Ads. 40th Ed.

Mid-Century Ads. 40th Ed.

Alternative view 1 of Mid-Century Ads. 40th Ed.
Alternative view 2 of Mid-Century Ads. 40th Ed.
Alternative view 3 of Mid-Century Ads. 40th Ed.
Alternative view 4 of Mid-Century Ads. 40th Ed.
Alternative view 5 of Mid-Century Ads. 40th Ed.
Alternative view 6 of Mid-Century Ads. 40th Ed.
Alternative view 7 of Mid-Century Ads. 40th Ed.
Alternative view 8 of Mid-Century Ads. 40th Ed.
Alternative view 9 of Mid-Century Ads. 40th Ed.
Alternative view 10 of Mid-Century Ads. 40th Ed.
Alternative view 11 of Mid-Century Ads. 40th Ed.
Alternative view 12 of Mid-Century Ads. 40th Ed.
Alternative view 13 of Mid-Century Ads. 40th Ed.
Mid-Century Ads. 40th Ed.

Mid-Century Ads. 40th Ed.

Overview

Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and ’60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.

Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of midcentury marketing is at once an evocative period piece and a showcase of design innovation and advertising wit.

Product Details

ISBN-13: 9783836591478
Publisher: TASCHEN
Publication date: 01/11/2024
Series: 40th Edition
Edition description: Multilingual Edition
Pages: 512
Product dimensions: 6.14(w) x 8.54(h) x 1.30(d)

About the Author

Steven Heller has produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts, New York.


Jim Heimann is the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s Surfing, Los Angeles. Portrait of a City, California Crazy, and the All-American Ads series.

From the B&N Reads Blog
Page 1 of

Related Subjects

Art, Architecture & Photography
Art - Fashion, Decorative Arts & Design
Graphic Arts & Book Design
Graphic Design - Posters & Advertising
Art, Architecture & Photography
Art - Fashion, Decorative Arts & Design
Graphic Arts & Book Design
Graphic Design - Posters & Advertising

Customer Reviews