Milady's Standard Cosmetology

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Overview

For decades the primary reference for cosmetology licensure, Milady's Standard Textbook of Cosmetology has undergone the most thorough transformation in its history with this new edition. Milady has totally revamped the organization and contents to bring the Standard into the new century. In its contents and art, both of which are new to this edition, the book reflects the changes in salon and spa treatments, procedures, and products. New chapters such as "Life Skills" by Arlene Alpert and "Communicating for Success" by Catherine Frangie start students on the right path, stressing the soft skills that professionals know is the key to success. NAHA award-winner Mary Brunetti also wrote the chapters "Shampooing, Rinsing, and Conditioning" and "Hair Styling." Ruth Roche, another NAHA-award winner, has created a totally new "Haircutting" chapter, complete with step-by-step technicals on the core cuts. The look of the text mirrors the changes in content, with its open feel, contemporary design, and high-quality photography. Having been developed after extensive analysis by educational design experts, the textbook exhibits the most sophisticated methods for relaying information, stimulating thought, aiding comprehension, and enhancing retention. Central to the book's development was the knowledge that learners need to keep engaged through a visual, inviting display when they turn each page, and that steered the direction of the text design and art program.

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Product Details

  • ISBN-13: 9781428301535
  • Publisher: Cengage Learning
  • Publication date: 9/1/2007
  • Edition description: New Edition
  • Product dimensions: 8.80 (w) x 11.20 (h) x 2.40 (d)

Meet the Author

Milady is the leading provider of comprehensive cosmetology educational and professional solutions for over 80 years.

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Table of Contents

Part 1 Orientation
1 Cosmetology: The History and Opportunities 3
2 Life Skills 21
3 Your Professional Image 45
4 Communicating for Success 67
Part 2 Cosmetology Sciences
5 Infection Control: Principles and Practice 93
6 Anatomy and Physiology 129
7 Basics of Chemistry and Electricity 167
Part 3 Hair Care
8 Properties of the Hair and Scalp 201
9 Principles of Hair Design 227
10 Shampooing, Rinsing, and Conditioning 255
11 Haircutting 281
12 Hairstyling 347
13 Braiding and Braid Extensions 423
14 Wigs and Hair Enhancements 457
15 Chemical Texture Services 485
16 Haircoloring 545
Part 4 Skin Care
17 Histology of the Skin 605
18 Hair Removal 631
19 Facials 653
20 Facial Makeup 695
Part 5 Nail Care
21 Nail Structure and Growth 737
22 Manicuring and Pedicuring 757
23 Advanced Nail Techniques 795
Part 6 The Business of Cosmetology
24 The Salon Business 827
25 Seeking Employment 855
26 On the Job 889
Closing 911
Appendix A Resources 915
Appendix B Professional Organizations 919
Glossary/Index 921
Preface
The Industry Standard xii
Features of This Edition xiii
New Organization and Chapters xiv
Elements New to this Edition xvi
Other Elements xviii
Fresh New Design xix
Fresh New Art xx
Extensive Learning/Teaching Package xxi
Contributing Authors xxvi
Acknowledgments xxxiii
Photo Credits xxxv
Part 1 Orientation
1 Cosmetology: The History and Opportunities
Reaching Your Goals 6
Early History 7
The Twentieth Century 9
Career Opportunities 12
A Bright Future Ahead 17
2 Life Skills
The Psychology of Success 24
Motivation and Self-Management 26
Managing Your Career 29
Goal Setting 30
Time Management 31
Study Skills 33
Ethics 35
Personality Development and Attitude 37
Human Relations 40
3 Your Professional Image
Beauty and Wellness 48
Healthy Mind and Body 53
Your Physical Presentation 58
Imagine This 63
4 Communicating for Success
Communication Basics 69
The Client Consultation 72
Special Issues in Communication 81
In-Salon Communication 84
Part 2 Cosmetology Sciences
5 Infection Control: Principles and Practice
Bacteria 95
Viruses 100
How Pathogens Enter The Body 103
Parasites 103
Immunity 104
Principles of Prevention 104
Universal Precautions 118
The Professional Image 120
6 Anatomy and Physiology
Why Study Anatomy? 132
Cells 133
Tissues 134
Organs 135
Body Systems 135
The Skeletal System 135
The Muscular System 141
The Nervous System 146
The Circulatory System 150
The Endocrine System 155
The Digestive System 155
The Excretory System 155
The Respiratory System 156
The Integumentary System 156
7 Basics of Chemistry and Electricity
Chemistry 170
Electricity 182
Electrotherapy 186
Light Therapy 189
You Have The Power 193
Part 3 Hair Care
8 Properties of the Hair and Scalp
Structure of The Hair 203
The Chemical Composition of Hair 205
Hair Analysis 209
Hair Growth 212
Hair Loss 216
Disorders of The Hair 219
Disorders of The Scalp 220
9 Principles of Hair Design
Philosophy of Design 229
Elements of Hair Design 230
Principles of Hair Design 236
Creating Harmony Between Hairstyle and Facial Structure 239
Designing For Men 249
10 Shampooing, Rinsing, and Conditioning
Understanding Shampoo 258
Conditioners 263
Brushing The Hair 265
Scalp Massage 266
The Shampoo Procedure 269
General Hair and Scalp Treatments 276
11 Haircutting
Basic Principles of Haircutting 283
Client Consultation 290
Tools, Body Position, and Safety 294
Basic Haircuts 300
Cutting Curly Hair 325
Other Cutting Techniques 325
Clippers, Edgers, and Trimmers 336
12 Hairstyling
Client Consultation 350
Wet Hairstyling Basics 351
Finger Waving 351
Pin Curls 358
Roller Curls 365
Comb-Out Techniques 369
Hair Wrapping 373
Blow-Dry Styling 373
Styling Long Hair 379
Thermal Hairstyling 387
Thermal Hair Straightening (Hair Pressing) 409
13 Braiding and Braid Extensions
Client Consultation 426
Understanding The Basics 427
Braiding The Hair 431
14 Wigs and Hair Enhancements
The Consultation 460
Wigs 462
Hairpieces 473
Hair Extensions 478
Practice, Practice, Practice 481
15 Chemical Texture Services
The Structure Of Hair 487
The Client Consultation 490
Permanent Waving 494
Permanent Waving Procedures 507
Chemical Hair Relaxers 525
Chemical Hair Relaxing Procedures 529
Soft Curl Permanents (Curl Re-Forming) 536
16 Haircoloring
Why People Color Their Hair 547
Color Theory 548
Hair Facts 550
The Level System 551
Types Of Haircolor 553
Consultation 559
Haircolor Application Procedures 564
Lightening Techniques 575
Special Effects Haircoloring 580
Special Problems In Haircolor/Corrective Coloring 589
Salon Menu of Services 596
Haircoloring Safety Precautions 596
Part 4 Skin Care
17 Histology of the Skin
Anatomy of The Skin 607
Disorders of The Skin 617
Maintaining The Health of The Skin 623
18 Hair Removal
Client Consultation 634
Permanent Hair Removal 636
Temporary Methods Of Hair Removal 636
19 Facials
Basic Classification and Chemistry Of Skin Care Products 655
Client Consultation 662
Facial Massage 665
Electrotherapy and Light Therapy 673
Facial Treatments 676
Aromatherapy 689
Face Value 690
20 Facial Makeup
Cosmetics For Facial Makeup 697
Makeup Color Theory 706
Client Consultation 711
Corrective Makeup 719
Artificial Eyelashes 728
Safety Precautions 732
Part 5 Nail Care
21 Nail Structure and Growth
The Nail 739
Nail Growth 741
Nail Fungus 747
Nail Diseases 748
Know Your Nails 752
22 Manicuring and Pedicuring
Nail Care Tools 760
The Manicure Table 766
Client Consultation 766
The Plain Manicure 772
Other Types of Manicures 778
Pedicures 781
Safety Rules In Manicuring and Pedicuring 785
A Valuable Service 790
23 Advanced Nail Techniques
Preservice and Postservice Procedures 797
Nail Tips 799
Nail Wraps 803
Acrylic Nails 808
Gels 816
Dipped Nails 820
Safety Precautions 821
Nail Art 821
New Horizons 822
Part 6 The Business of Cosmetology
24 The Salon Business
Going Into Business For Yourself 829
Operating A Successful Salon 840
Selling In The Salon 851
25 Seeking Employment
Preparing for Licensure 858
Preparing For Employment 862
You Are On Your Way 882
Doing It Right 885
26 On the Job
Moving From School To Work 891
Out In The Real World 892
Managing Your Money 900
Discover The Selling You 903
On Your Way 909
Closing 911
Appendix A Resources 915
Appendix B Professional Organizations 919
Glossary/Index 921
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