Milady's Standard Cosmetology

Milady's Standard Cosmetology

by Arlene Alpert, Diane Carol Bailey, Letha Barnes, Lisha Barnes
     
 

For decades the primary reference for cosmetology licensure, Milady's Standard Textbook of Cosmetology has undergone the most thorough transformation in its history with this new edition. Milady has totally revamped the organization and contents to bring the Standard into the new century. In its contents and art, both of which are new to this edition, the book

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Overview

For decades the primary reference for cosmetology licensure, Milady's Standard Textbook of Cosmetology has undergone the most thorough transformation in its history with this new edition. Milady has totally revamped the organization and contents to bring the Standard into the new century. In its contents and art, both of which are new to this edition, the book reflects the changes in salon and spa treatments, procedures, and products. New chapters such as "Life Skills" by Arlene Alpert and "Communicating for Success" by Catherine Frangie start students on the right path, stressing the soft skills that professionals know is the key to success. NAHA award-winner Mary Brunetti also wrote the chapters "Shampooing, Rinsing, and Conditioning" and "Hair Styling." Ruth Roche, another NAHA-award winner, has created a totally new "Haircutting" chapter, complete with step-by-step technicals on the core cuts. The look of the text mirrors the changes in content, with its open feel, contemporary design, and high-quality photography. Having been developed after extensive analysis by educational design experts, the textbook exhibits the most sophisticated methods for relaying information, stimulating thought, aiding comprehension, and enhancing retention. Central to the book's development was the knowledge that learners need to keep engaged through a visual, inviting display when they turn each page, and that steered the direction of the text design and art program.

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Product Details

ISBN-13:
9781428301955
Publisher:
Cengage Learning
Publication date:
07/01/2008
Product dimensions:
8.80(w) x 11.10(h) x 2.50(d)

Related Subjects

Table of Contents

Part 1Orientation
1Cosmetology: The History and Opportunities3
2Life Skills21
3Your Professional Image45
4Communicating for Success67
Part 2Cosmetology Sciences
5Infection Control: Principles and Practice93
6Anatomy and Physiology129
7Basics of Chemistry and Electricity167
Part 3Hair Care
8Properties of the Hair and Scalp201
9Principles of Hair Design227
10Shampooing, Rinsing, and Conditioning255
11Haircutting281
12Hairstyling347
13Braiding and Braid Extensions423
14Wigs and Hair Enhancements457
15Chemical Texture Services485
16Haircoloring545
Part 4Skin Care
17Histology of the Skin605
18Hair Removal631
19Facials653
20Facial Makeup695
Part 5Nail Care
21Nail Structure and Growth737
22Manicuring and Pedicuring757
23Advanced Nail Techniques795
Part 6The Business of Cosmetology
24The Salon Business827
25Seeking Employment855
26On the Job889
Closing911
Appendix AResources915
Appendix BProfessional Organizations919
Glossary/Index921
Preface
The Industry Standardxii
Features of This Editionxiii
New Organization and Chaptersxiv
Elements New to this Editionxvi
Other Elementsxviii
Fresh New Designxix
Fresh New Artxx
Extensive Learning/Teaching Packagexxi
Contributing Authorsxxvi
Acknowledgmentsxxxiii
Photo Creditsxxxv
Part 1Orientation
1Cosmetology: The History and Opportunities
Reaching Your Goals6
Early History7
The Twentieth Century9
Career Opportunities12
A Bright Future Ahead17
2Life Skills
The Psychology of Success24
Motivation and Self-Management26
Managing Your Career29
Goal Setting30
Time Management31
Study Skills33
Ethics35
Personality Development and Attitude37
Human Relations40
3Your Professional Image
Beauty and Wellness48
Healthy Mind and Body53
Your Physical Presentation58
Imagine This63
4Communicating for Success
Communication Basics69
The Client Consultation72
Special Issues in Communication81
In-Salon Communication84
Part 2Cosmetology Sciences
5Infection Control: Principles and Practice
Bacteria95
Viruses100
How Pathogens Enter The Body103
Parasites103
Immunity104
Principles of Prevention104
Universal Precautions118
The Professional Image120
6Anatomy and Physiology
Why Study Anatomy?132
Cells133
Tissues134
Organs135
Body Systems135
The Skeletal System135
The Muscular System141
The Nervous System146
The Circulatory System150
The Endocrine System155
The Digestive System155
The Excretory System155
The Respiratory System156
The Integumentary System156
7Basics of Chemistry and Electricity
Chemistry170
Electricity182
Electrotherapy186
Light Therapy189
You Have The Power193
Part 3Hair Care
8Properties of the Hair and Scalp
Structure of The Hair203
The Chemical Composition of Hair205
Hair Analysis209
Hair Growth212
Hair Loss216
Disorders of The Hair219
Disorders of The Scalp220
9Principles of Hair Design
Philosophy of Design229
Elements of Hair Design230
Principles of Hair Design236
Creating Harmony Between Hairstyle and Facial Structure239
Designing For Men249
10Shampooing, Rinsing, and Conditioning
Understanding Shampoo258
Conditioners263
Brushing The Hair265
Scalp Massage266
The Shampoo Procedure269
General Hair and Scalp Treatments276
11Haircutting
Basic Principles of Haircutting283
Client Consultation290
Tools, Body Position, and Safety294
Basic Haircuts300
Cutting Curly Hair325
Other Cutting Techniques325
Clippers, Edgers, and Trimmers336
12Hairstyling
Client Consultation350
Wet Hairstyling Basics351
Finger Waving351
Pin Curls358
Roller Curls365
Comb-Out Techniques369
Hair Wrapping373
Blow-Dry Styling373
Styling Long Hair379
Thermal Hairstyling387
Thermal Hair Straightening (Hair Pressing)409
13Braiding and Braid Extensions
Client Consultation426
Understanding The Basics427
Braiding The Hair431
14Wigs and Hair Enhancements
The Consultation460
Wigs462
Hairpieces473
Hair Extensions478
Practice, Practice, Practice481
15Chemical Texture Services
The Structure Of Hair487
The Client Consultation490
Permanent Waving494
Permanent Waving Procedures507
Chemical Hair Relaxers525
Chemical Hair Relaxing Procedures529
Soft Curl Permanents (Curl Re-Forming)536
16Haircoloring
Why People Color Their Hair547
Color Theory548
Hair Facts550
The Level System551
Types Of Haircolor553
Consultation559
Haircolor Application Procedures564
Lightening Techniques575
Special Effects Haircoloring580
Special Problems In Haircolor/Corrective Coloring589
Salon Menu of Services596
Haircoloring Safety Precautions596
Part 4Skin Care
17Histology of the Skin
Anatomy of The Skin607
Disorders of The Skin617
Maintaining The Health of The Skin623
18Hair Removal
Client Consultation634
Permanent Hair Removal636
Temporary Methods Of Hair Removal636
19Facials
Basic Classification and Chemistry Of Skin Care Products655
Client Consultation662
Facial Massage665
Electrotherapy and Light Therapy673
Facial Treatments676
Aromatherapy689
Face Value690
20Facial Makeup
Cosmetics For Facial Makeup697
Makeup Color Theory706
Client Consultation711
Corrective Makeup719
Artificial Eyelashes728
Safety Precautions732
Part 5Nail Care
21Nail Structure and Growth
The Nail739
Nail Growth741
Nail Fungus747
Nail Diseases748
Know Your Nails752
22Manicuring and Pedicuring
Nail Care Tools760
The Manicure Table766
Client Consultation766
The Plain Manicure772
Other Types of Manicures778
Pedicures781
Safety Rules In Manicuring and Pedicuring785
A Valuable Service790
23Advanced Nail Techniques
Preservice and Postservice Procedures797
Nail Tips799
Nail Wraps803
Acrylic Nails808
Gels816
Dipped Nails820
Safety Precautions821
Nail Art821
New Horizons822
Part 6The Business of Cosmetology
24The Salon Business
Going Into Business For Yourself829
Operating A Successful Salon840
Selling In The Salon851
25Seeking Employment
Preparing for Licensure858
Preparing For Employment862
You Are On Your Way882
Doing It Right885
26On the Job
Moving From School To Work891
Out In The Real World892
Managing Your Money900
Discover The Selling You903
On Your Way909
Closing911
Appendix AResources915
Appendix BProfessional Organizations919
Glossary/Index921

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