Milady's The Clinical Esthetician: An Insiders Guide to Succeeding in a Medical Office / Edition 1

Milady's The Clinical Esthetician: An Insiders Guide to Succeeding in a Medical Office / Edition 1

by Sallie Dietz, Sallie Dietz, Deitz
     
 


Milady's The Clinical Esthetician: An Insider's Guide to Succeeding in a Medical Office is a guide to working with and for a physician in a medical setting, while managing a skin care business. It offers in-depth methods for problem solving practical matters such as building a business plan, buying and selling products, dealing with office politics, applying… See more details below

Overview


Milady's The Clinical Esthetician: An Insider's Guide to Succeeding in a Medical Office is a guide to working with and for a physician in a medical setting, while managing a skin care business. It offers in-depth methods for problem solving practical matters such as building a business plan, buying and selling products, dealing with office politics, applying tried and true treatments, and protocols, while increasing profit. Dietz depicts how a practitioner can become a liaison between the patient and doctor, offering a valuable service to the relationship, while building a prosperous business. In addition, topics such as office politics and rules and regulations are covered. Case studies are included, as well as chapters on handling difficult patients and situations.

Product Details

ISBN-13:
9781401817886
Publisher:
Cengage Learning
Publication date:
07/16/2003
Edition description:
New Edition
Pages:
312
Product dimensions:
7.40(w) x 9.42(h) x 0.76(d)

Table of Contents


Chapter 1: Getting Started. Chapter 2: Consultation and Office Visits. Chapter 3: Physician Referral, Patient Selection, and Computer Imaging. Chapter 4: The Business Plan. Chapter 5: Marketing Strategy. Chapter 6: Handling the Product. Chapter 7: Selling and Healthy Sales Practices. Chapter 8: Acknowledging Office Politics. Chapter 9: Territories and Roles Defined. Chapter 10: Survive Office Politics and Hierarchy--and Learn to Thrive. Chapter 11: Ethics, Risk Management, and Insurance. Chapter 12: OSHA Made Simple. Chapter 13: Medical Chart Writing. Chapter 14: Skin Conditions. Chapter 15: Tried-and-True Treatments. Chapter 16: Treatments, Homecare and Self-care for Health-Compromised Clients. Chapter 17: Pre- and Postoperative Care. Chapter 18: Standard Protocols for Peels. Chapter 19: Small Procedures and Special Clinics. Chapter 20: Camouflage Therapy and Cosmetic Support. Chapter 21: Think Multiculturally and in Living Color, the Big Business of Makeup, Micropigmentation. Chapter 22: Scientific Methodology and Case Studies. Chapter 23: Handling Challenging People and Safety in the Workplace. Chapter 24: Meeting the Challenges within. Chapter 25: Self-care for the Clinical Esthetician: Mind, Body, and Spirit.

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