Millenium Membership: How to Attract and Keep Members in the New Marketplace

Millenium Membership: How to Attract and Keep Members in the New Marketplace

by Mark Levin
     
 

Explains six steps in understanding and meeting members' needs in associations and other organizations. The six steps, covered in separate chapters are identify the new marketplace, invest in technology, move from mass marketing to mass customization, maintain the human touch, brand the organization, and create a membership experience. Annotation c. Book News, Inc.,…  See more details below

Overview

Explains six steps in understanding and meeting members' needs in associations and other organizations. The six steps, covered in separate chapters are identify the new marketplace, invest in technology, move from mass marketing to mass customization, maintain the human touch, brand the organization, and create a membership experience. Annotation c. Book News, Inc., Portland, OR

Product Details

ISBN-13:
9780880341639
Publisher:
American Society of Association Executives
Publication date:
11/28/1999
Pages:
151

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