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Millennial Makeover: MySpace, YouTube, and the Future of American Politics
     

Millennial Makeover: MySpace, YouTube, and the Future of American Politics

by Morley Winograd, Michael D. Hais
 

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ISBN-10: 0813545048

ISBN-13: 9780813545042

Pub. Date: 03/15/2009

Publisher: Rutgers University Press

It happens in America every four decades and it is about to happen again. America’s demand for change in the 2008 election will cause another of our country’s periodic political makeovers. This realignment, like all others before it, will result from the coming of age of a new generation of young Americans—the Millennial Generation—and the

Overview

It happens in America every four decades and it is about to happen again. America’s demand for change in the 2008 election will cause another of our country’s periodic political makeovers. This realignment, like all others before it, will result from the coming of age of a new generation of young Americans—the Millennial Generation—and the full emergence of the Internet-based communications technology that this generation uses so well. Beginning in 2008, almost everything about American politics and government will transform—voting patterns, the fortunes of the two political parties, the issues that engage the nation, and our government and its public policy.

Building on the seminal work of previous generational theorists,Morley Winograd and Michael D. Hais demonstrate and describe, for the first time, the two types of realignments—“idealist” and “civic”—that have alternated with one another throughout the nation’s history.  Based on these patterns, Winograd and Hais predict that the next realignment will be very different from the last one that occurred in 1968. “Idealist” realignments, like the one put into motion forty years ago by the Baby Boomer Generation, produce, among other things, a political emphasis on divisive social issues and governmental gridlock. “Civic” realignments, like the one that is coming, and the one produced by the famous GI or “Greatest” Generation in the 1930s, by contrast, tend to produce societal unity, increased attention to and successful resolution of basic economic and foreign policy issues, and institution-building.

The authors detail the contours and causes of the country’s five previous political makeovers, before delving deeply into the generational and technological trends that will shape the next.  The book’s final section forecasts the impact of the Millennial Makeover on the elections, issues, and public policies that will characterize America’s politics in the decades ahead.

For additional information go to:

Millennial Makeover website.

Product Details

ISBN-13:
9780813545042
Publisher:
Rutgers University Press
Publication date:
03/15/2009
Edition description:
New Edition
Pages:
336
Product dimensions:
5.90(w) x 8.90(h) x 1.00(d)

Related Subjects

Table of Contents

Preface ix

Acknowledgments xiii

Introduction 1

Part I Cycles of American Politics

1 The Rise and Fall of Political Parties in America 11

2 Idealist and Civic Eras in American History 30

3 Politicians Love to Talk 50

4 Meet the Millennials 66

5 Millennials Will Spearhead the Coming Political Realignment 87

Part II Transition to a New Era

6 The Realignment Begins 111

7 Winning without the Mother's Milk of Politics 124

8 The Technology Tsunami 140

9 Social Networks Will Change America's Political Map 156

10 Winning the Technology Arms Race 174

Part III The New American Political Landscape

11 Triggering a New America 191

12 Who Will Party with Whom? 203

13 Who Will Lead the Realignment? 220

14 Rebuilding America's Civic Infrastructure 233

15 Public Policy in a Millennial Era 247

Afterword: To See the Future You Have to Understand the Past 269

References 293

Index 305

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