Millennial Makeover: MySpace, YouTube, and the Future of American Politics / Edition 1

Millennial Makeover: MySpace, YouTube, and the Future of American Politics / Edition 1

by Morley Winograd, Michael D. Hais
     
 

In an up-to-the-minute afterword written for this new edition, Morley Winograd and Michael D. Hais review the developments of the 2008 presidential election and demonstrate how the coming of age of a millennial generation and the expansion of a new communication technology produced another realignment, just as these twin forces of change have done throughout U.S.… See more details below

Overview

In an up-to-the-minute afterword written for this new edition, Morley Winograd and Michael D. Hais review the developments of the 2008 presidential election and demonstrate how the coming of age of a millennial generation and the expansion of a new communication technology produced another realignment, just as these twin forces of change have done throughout U.S. history.

Product Details

ISBN-13:
9780813543017
Publisher:
Rutgers University Press
Publication date:
03/28/2008
Edition description:
New Edition
Pages:
336
Product dimensions:
6.34(w) x 9.20(h) x 1.10(d)

Table of Contents

Preface ix

Acknowledgments xiii

Introduction 1

Part I Cycles of American Politics

1 The Rise and Fall of Political Parties in America 11

2 Idealist and Civic Eras in American History 30

3 Politicians Love to Talk 50

4 Meet the Millennials 66

5 Millennials Will Spearhead the Coming Political Realignment 87

Part II Transition to a New Era

6 The Realignment Begins 111

7 Winning without the Mother's Milk of Politics 124

8 The Technology Tsunami 140

9 Social Networks Will Change America's Political Map 156

10 Winning the Technology Arms Race 174

Part III The New American Political Landscape

11 Triggering a New America 191

12 Who Will Party with Whom? 203

13 Who Will Lead the Realignment? 220

14 Rebuilding America's Civic Infrastructure 233

15 Public Policy in a Millennial Era 247

Afterword: To See the Future You Have to Understand the Past 269

References 293

Index 305

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