Millennial Makeover: MySpace, YouTube, and the Future of American Politicsby Morley Winograd, Michael D. Hais
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In an up-to-the-minute afterword written for this new edition, Morley Winograd and Michael D. Hais review the developments of the 2008 presidential election and demonstrate how the coming of age of a millennial generation and the expansion of a new communication technology produced another realignment, just as these twin forces of change have done throughout U.S. history.
"I think they're on to something important. While I don't agree with every point in their analysis, I think that Millennial Makeover will be read with pleasure by Democrats and should be read with careful, worried attention by Republicans."
"Here is an insightful—and provocative—look at the future of American politics. It will delight some people and startle others—but it will leave no one unmoved."
"According to the authors of Millennial Makeover: MySpace, YouTube, and the Future of American Politics, change is indeed on its way, and the magnitude of that change will be monumental—a tectonic realignment of the sort that occurs about every four decades, leading to a fundamental shift in policy priorities and voter coalitions."
"Thanks to sophisticated survey techniques and constant polling, demographers predicted the Millennials' pivotal role in this year's presidential election. Two analysts, Morley Winograd and Michael D. Hais, even prophesied the outcome of the election 14 months before."
"We found similar generational patterns to Winograd and Hais in our recent paper entitled 'The Millennial Pendulum.' Our paper added one small methodological refinement--we tracked political opinions over time for several cohorts--but didn't provide much of a literature review. Any bibliography should start with Winograd and Hais."
- Rutgers University Press
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Meet the Author
Morley Winograd is the executive director of the Institute for Communication Technology Management at the University of Southern California's Marshall School of Business. He served as a senior policy advisor to Vice President Al Gore during the second term of President Clinton's administration.
Michael D. Hais is retired as the vice president of entertainment research at the communications research firm, Frank N. Magid Associates.
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