Millennial Momentum: How a New Generation Is Remaking America

Millennial Momentum: How a New Generation Is Remaking America

by Morley Winograd, Michael D. Hais
     
 

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In their 2008 book, Millennial Makeover, Morley Winograd and Michael D. Hais made a prescient argument that the Millennial Generation (born 1982-2003) would change American politics for good. Later that year, a huge surge of participation from young voters helped to launch Barack Obama into the White House. Now, in Millennial Momentum, Winograd and

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Overview

In their 2008 book, Millennial Makeover, Morley Winograd and Michael D. Hais made a prescient argument that the Millennial Generation (born 1982-2003) would change American politics for good. Later that year, a huge surge of participation from young voters helped to launch Barack Obama into the White House. Now, in Millennial Momentum, Winograd and Hais investigate how the beliefs and practices of the Millennials are transforming other areas of American culture, from education to entertainment, from the workplace to the home, and from business to politics and government. The Millennials' cooperative ethic and can-do spirit have only just begun to make their mark, and are likely to continue to reshape American values for decades to come.

Editorial Reviews

Huffington Post

"The new publishing sensation, Millennial Momentum, is working its way up the best-seller lists with its analysis of the Millennials."

— Richard Geldard

co-author of Generations and The Fourth Turning - Neil Howe

"The authors offer a wonderfully persuasive picture of America's future—by providing a penetrating and well-researched portrait of the rising Millennial Generation that is beginning to define that future. Read this book and find out how Millennials will move America as profoundly Boomers did in the '60s or as Generation X did in the '80s."
author of The Next Hundred Million: America in 2050 - Joel Kotkin

"Winograd and Hais have emerged as the country's best, and most solidly supported, analysts of the emergent Millennial Generation. They describe a generation that is difficult to pigeonhole politically—environmentally and social justice oriented but also focused on family and community. Their tolerant attitudes are a direct threat to parts of the conservative agenda, but their distrust of hyper-professionalism and top-down bureaucracy contradicts counters the mind-set of boomer era progressives. Leaders of both parties—and forward looking businesses—need to study this book for a unique look into America's evolving future."
President, NDN & The New Policy Institute - Simon Rosenberg

"In recent years few have thought so much and been as prescient about the emerging politics of the United States as Mike Hais and Morley Winograd. This new book adds breadth and depth to an already powerful set of insights they've had. It is a must read for anyone wanting to understand how American politics and culture are unfolding in this new and challenging century. "

Leadership expert and author - Warren Bennis

"Extremely useful, readable and important...only recent book I have been eager to blurb, it's THAT good."
Huffington Post - Richard Geldard

"The new publishing sensation, Millennial Momentum, is working its way up the best-seller lists with its analysis of the Millennials."
Library Journal
Viewed as a larger part of the cycle of American generations, the so-called millennials (born between 1982 and 2003) are what the authors describe as a "civic" generation—optimistic about societal structures and the future, pragmatic about resolving problems. Relying on demographic data, academic studies, and surveys to describe how millennials (now 95 million Americans) will have ever more influence in politics, education, culture, and family life, Winograd (senior fellow, Annenberg Ctr. for Communication Leadership & Policy, Univ. of Southern California) and Hais, a former vice president of entertainment research at a communications research firm, continue the study they began with their Millennial Makeover: MySpace, YouTube, and the Future of American Politics. A helpful discussion of all generational types opens the book, and in subsequent chapters the authors methodically move through descriptions of millennial traits to speculate on how millennials will deal with current economic and social challenges. Their dependence on social media, for example, may force political institutions to be more responsive through those channels. VERDICT Although the prose is a bit dry, the information here is good and presented logically. It's a scholarly book, perhaps best suited to an academic setting; but for anyone looking for insight into this generation, there's much valuable information to be gleaned here.—Sarah Statz Cords, Reader's Advisor Online, Middleton, WI

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Product Details

ISBN-13:
9780813551500
Publisher:
Rutgers University Press
Publication date:
09/28/2011
Pages:
296
Sales rank:
902,700
Product dimensions:
6.30(w) x 9.00(h) x 1.10(d)

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