Millennial Momentum: How a New Generation Is Remaking America [NOOK Book]

Overview


About every eight decades, coincident with the most stressful and perilous events in U.S. history—the Revolutionary and Civil Wars and the Great Depression and World War II—a new, positive, accomplished, and group-oriented “civic generation” emerges to change the course of history and remake America. The Millennial Generation (born 1982–2003) is America’s newest civic generation.

In their 2008 book, Millennial Makeover, Morley Winograd and Michael D. Hais made a prescient ...

See more details below
Millennial Momentum: How a New Generation Is Remaking America

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$14.99
BN.com price
(Save 44%)$26.95 List Price

Overview


About every eight decades, coincident with the most stressful and perilous events in U.S. history—the Revolutionary and Civil Wars and the Great Depression and World War II—a new, positive, accomplished, and group-oriented “civic generation” emerges to change the course of history and remake America. The Millennial Generation (born 1982–2003) is America’s newest civic generation.

In their 2008 book, Millennial Makeover, Morley Winograd and Michael D. Hais made a prescient argument that the Millennial Generation would change American politics for good. Later that year, a huge surge of participation from young voters helped to launch Barack Obama into the White House.

Now, in Millennial Momentum, Winograd and Hais investigate how the beliefs and practices of the Millennials are transforming other areas of American culture, from education to entertainment, from the workplace to the home, and from business to politics and government. The Millennials’ cooperative ethic and can-do spirit have only just begun to make their mark, and are likely to continue to reshape American values for decades to come.

Drawing from an impressive array of demographic data, popular texts, and personal interviews, the authors show how the ethnically diverse, socially tolerant, and technologically fluent Millennials can help guide the United States to retain its leadership of the world community and the global marketplace. They also illustrate why this generation’s unique blend of civic idealism and savvy pragmatism will enable us to overcome the internal culture wars and institutional malaise currently plaguing the country. Millennial Momentum offers a message of hope for a deeply divided nation.

Read More Show Less

Editorial Reviews

Huffington Post

"The new publishing sensation, Millennial Momentum, is working its way up the best-seller lists with its analysis of the Millennials."

— Richard Geldard

co-author of Generations and The Fourth Turning - Neil Howe

"The authors offer a wonderfully persuasive picture of America's future—by providing a penetrating and well-researched portrait of the rising Millennial Generation that is beginning to define that future. Read this book and find out how Millennials will move America as profoundly Boomers did in the '60s or as Generation X did in the '80s."
author of The Next Hundred Million: America in 2050 - Joel Kotkin

"Winograd and Hais have emerged as the country's best, and most solidly supported, analysts of the emergent Millennial Generation. They describe a generation that is difficult to pigeonhole politically—environmentally and social justice oriented but also focused on family and community. Their tolerant attitudes are a direct threat to parts of the conservative agenda, but their distrust of hyper-professionalism and top-down bureaucracy contradicts counters the mind-set of boomer era progressives. Leaders of both parties—and forward looking businesses—need to study this book for a unique look into America's evolving future."
President, NDN & The New Policy Institute - Simon Rosenberg

"In recent years few have thought so much and been as prescient about the emerging politics of the United States as Mike Hais and Morley Winograd. This new book adds breadth and depth to an already powerful set of insights they've had. It is a must read for anyone wanting to understand how American politics and culture are unfolding in this new and challenging century. "
Leadership expert and author - Warren Bennis

"Extremely useful, readable and important...only recent book I have been eager to blurb, it's THAT good."
Huffington Post - Richard Geldard

"The new publishing sensation, Millennial Momentum, is working its way up the best-seller lists with its analysis of the Millennials."
Library Journal
Viewed as a larger part of the cycle of American generations, the so-called millennials (born between 1982 and 2003) are what the authors describe as a "civic" generation—optimistic about societal structures and the future, pragmatic about resolving problems. Relying on demographic data, academic studies, and surveys to describe how millennials (now 95 million Americans) will have ever more influence in politics, education, culture, and family life, Winograd (senior fellow, Annenberg Ctr. for Communication Leadership & Policy, Univ. of Southern California) and Hais, a former vice president of entertainment research at a communications research firm, continue the study they began with their Millennial Makeover: MySpace, YouTube, and the Future of American Politics. A helpful discussion of all generational types opens the book, and in subsequent chapters the authors methodically move through descriptions of millennial traits to speculate on how millennials will deal with current economic and social challenges. Their dependence on social media, for example, may force political institutions to be more responsive through those channels. VERDICT Although the prose is a bit dry, the information here is good and presented logically. It's a scholarly book, perhaps best suited to an academic setting; but for anyone looking for insight into this generation, there's much valuable information to be gleaned here.—Sarah Statz Cords, Reader's Advisor Online, Middleton, WI
Read More Show Less

Product Details

  • ISBN-13: 9780813552286
  • Publisher: Rutgers University Press
  • Publication date: 9/1/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 344
  • Sales rank: 1,338,312
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.88 (d)
  • File size: 492 KB

Meet the Author


MORLEY WINOGRAD is a senior fellow at the University of Southern California’s Annenberg Center for Communication Leadership and Policy. He served as senior policy advisor to Vice President Al Gore during the second term of President Clinton’s administration.


MICHAEL D. HAIS is retired as the vice president of entertainment research at the communications research firm Frank N. Magid Associates.

Read More Show Less

Table of Contents


Part I
Change Creates Fear, Uncertainty, and Doubt
1.  Welcome to the Millennial Era
2.  Millennials Are About to Take Over America
3. Fighting Over Americ's Future

Part II
4. Judging the Fourth Turning
5. Crowdsourcing the Congress
6. The Challenge of Presidential Leadership in the Fourth Turning

Part III
7.  Leadership for a New Economic Era
8.  Confronting Corporate Life
9.  Building Better Learning Communities
10. Taking Higher Educatin Higher

Part IV: Changing The Way Americans Live
11. Millennial Family Lifestyles
12. Let Millennials Enterain You
13. Chaning the World
14. Making Over American POlitics
15. Building a New Civic Ethos

Notes on Data Sources and Analysis
References
Index
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)