Millennium Intelligence: Understanding and Conducting Competitive Intelligence in the Digital Age / Edition 1

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Competitive intelligence doesn’t just mean a trip to the local store to see the competition’s finished products—it means gathering business information to gain an advantage in a legal and ethical manner. This book teaches what competitive intelligence is, what a company needs to have a successful intelligence program, where to place an intelligence program, and what sources to use and not use for intelligence. Technology, analysis, and security issues of intelligence are also identified and explored.

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Editorial Reviews

From the Publisher
“Each chapter is a gold mine of competitive intelligence knowledge from the experts who practice it everyday.” —Larry Kahaner, author, Competitive Intelligence

“A state-of-the-art exploration of the competitive intelligence business.” —Leonard Fuld, author, The War Room

“A unique and valuable book.” —Tom Davenport, co-author of Working Knowledge: How Organizations Manage What They Know

Internet Bookwatch
The basics of understanding competitive intelligence in the digital age are revealed in a guide which covers the key issues in competitive intelligence; from accounting models and the technology marketplace to resources for intelligence. Millennium Intelligence provides a basic overview of business intelligence and its management for business managers.
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Product Details

  • ISBN-13: 9780910965286
  • Publisher: Information Today, Inc.
  • Publication date: 2/1/2000
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 276
  • Product dimensions: 7.00 (w) x 9.50 (h) x 0.65 (d)

Meet the Author

Jerry P. Miller has lectured extensively on the topic of competitive intelligence all over the world. He has been a consultant to corporations in the United States and abroad and has published articles in professional journals and magazines worldwide. He lives in Cambridge, Massachusetts.

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Table of Contents

Foreword 1
Introduction: Competitive Intelligence--No Witchcraft Here, Just Business Savvy 3
Chapter 1 The Intelligence Process--What It Is, Its Benefits, and Current Status 9
Why Conduct Intelligence? 9
The Intelligence Process Defined 12
The Four-Phased Intelligence Cycle 14
The Various Roles Involved in Conducting Intelligence 16
The Benefits of the Intelligence Process 18
The Current Status of the Intelligence Profession 22
Chapter 2 The Birth and Growth of Your Intelligence Process--Behavioral, Cultural, and Structural Factors 31
How the Intelligence Process Typically Emerges Within a Firm 31
Behavioral, Cultural, and Structural Issues Critical to Intelligence 32
The Company that Couldn't Communicate 33
The Brain Dead Corporation 34
The Pat Answer Man 35
Information 35
Integration 36
Access 37
Decision-Making Styles 38
How to Change Behaviors and Corporate Cultures 38
Cultural Values to Pursue 40
Chapter 3 Deciding Where to Locate the Intelligence Unit 43
Determining Factors 44
Best Practices 46
Organizational Options 47
Lines of Reporting: Pros and Cons 50
The Ultimate Deciding Factor: Where Is Intelligence Necessary for Decision Support? 53
Chapter 4 Skills and Training for Intelligence 55
Necessary Professional Competencies 55
Evolution of the Profession 56
Skills and Sources 58
Inherent Personal Traits 60
Training/Education 60
Experience 60
Mentors 60
Different Paths into Intelligence 61
Curricular Modules for Intelligence Programs 62
Why Academics Should Teach Intelligence 65
Training Programs for Intelligence Practitioners 66
Chapter 5 Analytical Models and Techniques 69
Finding the Focus for Intelligence 70
Analyzing Your Industry 71
The "Five Forces" Model 71
Growth-Share Matrix 74
Critical Success Factors 76
Analyzing Your Company 78
Analyzing Your Competitors 79
Competitor Profiling 79
Benchmarking and Gap Analysis 80
Core Competencies 83
Patent Citation Analysis 86
Swot Analysis 90
Value Chain Analysis 92
Intelligence and Bean Counting: Analysis and Accounting Models 93
Activity-Based Costing 93
Economic Value Management 94
Summary 95
Chapter 6 Information Resources for Intelligence 97
General Business Resources 98
Print: The Traditional Resource 98
Commercial Online Services: The First Wave of Electronic Resources 99
The Internet: A Maturing Technology 100
CD-ROMs: A Price to Be Paid 102
Company-Specific Resources 103
Jobs Posting: Window on a Corporate Soul 108
Industry-Specific Resources 109
News Resources 113
International Resources 114
Government Resources 117
Patent Resources 119
Intelligence-Specific Resources 120
Books About Business and Competitor Intelligence 121
Strategy-Focused Books 122
The Road Ahead: A Resource-Rich Future 122
Primary Research 124
Interviewing People: Some Basic Rules 124
The Power of Interviews 126
People Outside Your Company 127
Unpublished Documents 128
Observing Competitors 129
Chapter 7 The Information Technology Marketplace 133
Key Information System Activities 134
Outside Printed Information 135
Internally Available Information 137
Intelligence Products 137
Collection and Analysis Activities 138
Feedback and Archives 138
Creating and Maintaining Information Balance 139
Organizational Impact 141
System Development Guidelines 141
Technology Options 142
E-mail 143
Text 143
Profiling/Push Technology 145
Filtering/Agent Technology 146
Groupware 147
Document Management 147
Imaging Software 148
Analysis and Structure 148
Portals 149
Recent Trends Impacting Information Systems 149
Knowledge Management 149
Business Intelligence and Document Mining 150
Internets, Intranets, and Extranets 151
Summing Up 152
Additional Resources 152
Consultants in the Knowledge Management Technology Area 152
Corporate Knowledge Information Systems Reported in the Press 153
Software Companies and their Web Sites 153
Chapter 8 Knowledge Management and Intelligence Functions--A Symbiotic Relationship 155
A Look at Knowledge Management 157
Core Knowledge Management Processes: Finding Synergies with Intelligence Functions 158
Identifying Subject Matter Experts 158
Identifying Sources of Intellectual Capital 158
Balancing a Need for New Processes with Respect for Organizational Culture 158
Applying Technology to Support the Process 158
The Difference Between Knowledge Management and Intelligence 160
Implementing Intelligence Functions as an Element of Knowledge Management 162
Developments in Knowledge Management and Intelligence Tools 164
Basic Functionalities of Knowledge Management Tools 164
Intelligence Applications Enter the Mainstream 165
An Inevitable Convergence 166
Additional Resources 168
Chapter 9 Intelligence and the Law 171
Part I The Legal Aspects of Intelligence 171
Civil Liability for Trade Secret Misappropriation and Related Claims 172
Background: The Law of Trade Secrets 172
What Are Trade Secrets? 172
How Are Trade Secrets Different from Patent and Copyright? 173
The Basic Rule of Trade Secret Law 173
What Cannot Be Claimed as a Trade Secret? 174
Elements of a Trade Secret 175
Secrecy 175
Value 175
Reasonable Efforts by the Owner 175
Misappropriation 176
Breach of Confidence 176
Improper Means (Intelligence vs. Espionage) 176
Damage Awards and Other Consequences of Litigation 177
Other Laws That May Apply 178
Inducement 178
Fraud 178
Invasion of Privacy 178
Unfair Competition 179
Copyright Infringement 179
Avoiding Lawsuits: A Checklist for Fair Conduct 180
Keep Your Ethical Compass 180
Be Smart Before Sneaky 180
Keep Thorough Records 180
If You Stumble on Someone Else's Property, Get Help 180
Raise Your Standards in High-Risk Situations 180
Part II Criminal Liability for Trade Secret Misappropriation 181
An Overview of the Economic Espionage Act (EEA) 181
Implications of the EEA for Intelligence Professionals 185
Chapter 10 Conducting Intelligence Ethically 189
Distinctions Between Ethical and Legal Behavior in Intelligence 189
Guidelines for Business Conduct 190
Guidelines for the Ethical Collection and Dissemination of Intelligence 191
Information Gathering Outside the U.S. 192
Public Information 192
Information Gathering Methods 192
Reverse Engineering 192
Right to Protect Proprietary Information 192
Responsibility for Agents' Actions 193
Disclosure and Use by the Firm 193
Bribery 193
Trespass 193
Misrepresentation 193
Photographs 193
Questionable Information 193
Guidelines for the Protection of Trade Secrets and Other Intellectual Property 194
Intelligence Ethics: Case Histories and Commentary 196
Case #1 The Vendor 196
Case #2 Eavesdropping 197
Case #3 The New Hire 198
Case #4 The Candidate 199
SCIP Code of Ethics 200
Summary/Recommendations 200
Chapter 11 Intelligence and Security 203
Part I Intelligence and Security in Business 204
The Foundation of Counterintelligence and Security 204
The Proper Location of the Protection Function 206
The Protection Process 206
The Counterintelligence Approach 208
The Component Parts of the Protection Process 210
Requirements Definition 210
Assessing the Competition 210
Vulnerability Assessment 210
Countermeasures Development 211
Analysis 212
Dissemination 212
Integration of the Protection Process into the Business Model 213
The Tools Used in the Protection Process 216
Part II Operations Security and Competitive Intelligence Countermeasures 219
Why Industrial Espionage Is on the Rise 219
Elements of the Operations Security Process 221
Identification of Critical Information 222
Threat Analysis 222
Vulnerabilities Analysis 222
Risk Assessment 223
Applications of Appropriate Countermeasures 223
Chapter 12 Small Business Intelligence--People Make It Happen 225
How Successful Small Firms Practice Intelligence 225
Short Case Studies 228
Northern Light Technology LLC 228
Ferranti-Dege, Inc. 229
Circle Z Ranch 230
Red Storm Entertainment, Inc. 231
Forrester Research 232
Infonautics 232
Emma's Pizza 233
Texas Nameplate Company, Inc. 233
Specialty Cheese Company 234
What You Can Learn from These Small Firms 235
Chapter 13 Millennium Intelligence--The Future 239
Part I Where Is the Society of Competitive Intelligence Professionals Going? 239
Part II Where Is the Intelligence Profession Going? 243
Biographies: The Business Intelligence Braintrust 247
Bibliography 257
Index 265
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