Million Dollar Launch: How to Kick-Start a Successful Consulting Practice in 90 Days

by Alan Weiss

Overview

“[Weiss is] one of the most highly respected independent consultants in the country.”
—New York Post

If you’re an aspiring entrepreneur, you’ve come to the right place. In Million Dollar Launch, bestselling author and superstar consultant Alan Weiss shows you how to get your business up and running—fast! Step by step, Weiss reveals how to create a revenue-producing practice quickly and successfully—while funds last and while support systems remain passionate. This is an indispensable guide to those critical first 90 days.

Alan Weiss is the bestselling author of Million Dollar Consulting. He belongs to the Professional Speaker Hall of Fame and is the recipient of the National Speakers Association Council of Peers Award for Excellence, representing the top 1 percent of professional speakers in the world.

Product Details

ISBN-13:	9780071826341
Publisher:	McGraw Hill LLC
Publication date:	04/04/2014
Pages:	272
Product dimensions:	5.90(w) x 8.90(h) x 0.70(d)

About the Author

Alan Weiss is the bestselling author of Million Dollar Consulting. He belongs to the Professional Speaker Hall of Fame and is the recipient of the National Speakers Association Council of Peers Award for Excellence, representing the top 1 percent of professional speakers in the world.

Table of Contents

Prologue xi

Introduction xiii

Part I The First 30 Days

1 Departing and Starting 3

Maintaining Bridges 3

Consolidating Contacts 7

Building the Bank 10

Finding a Home 13

Gathering Support 17

2 Setting Up Shop 21

Legal Beagles 21

Equipment and Supplies 24

Local Finances and Design 28

Scheduling Your Time 31

Accepting (and Ignoring) Advice 35

3 Welcome to the Marketing Business 39

Creating Brands 39

Finding Your Value Proposition 43

Moving from Avocation to Occupation 46

Identifying Your Sweet Spot 49

Blowing Your Own Horn 52

Million Dollar Consulting® Market Gravity 56

Summary of The First 30 Days 59

Part I Review 61

Part II The Second 30 Days

4 Close Encounters of the Client Kind 73

Finding that Elusive and Important Number One 73

Marketing for Free 76

Creating Pipelines 80

Creating and Qualifying Leads 82

The Million Dollar Consulting® Qualifying System Template 83

Getting Paid 86

5 Creating Your Digital Empire 91

The Internet Upsides and Downsides 91

How to Create and Exploit a Great Blog 94

The Truth about Social Media 97

The Real Estate of Your Website 100

When High Touch Trumps High Tech 104

6 Pursuing the Ideal Prospect 109

The Market Value Bell Curve 109

Streams You Enter and Streams You Create 112

Delivering While Marketing, Marketing While Delivering 115

Why Any Partnership Will Work Against You 119

Wholesale and Retail 122

Part II Review 125

Part III The Third 30 Days

7 Diversifying Your Approaches 143

The Million Dollar Consulting® Accelerant Curve 143

Taking the Role of Expert, Not Consultant 146

Building Your Name as a Brand (Yes, Already) 149

Broadcasting the Array of Your Services 152

Going Viral 156

8 Creating Passive Income 159

Web-Based Products and Services 159

Subscription Services 162

Hard-Copy Value in a Digital World 166

Remote Coaching 169

9 Close to Home: Life Balance 173

Drawing People to You 173

Maximizing Vacations 176

Utilizing Your Support Structure 180

Investing Wisely 183

Procuring Ongoing Help 186

Part III Review 191

Epilogue: Beyond the First 90 Days

10 The Vital Need to Build and Nurture Self-Esteem 205

Self-Talk 205

Support Groups Outside the Home 208

Building Efficacy 212

The Success Loop 215

Avoiding the Roller Coaster but Keeping the Thrill 218

Appendix 223

Acknowledgments 237

Index 239