Million Dollar Website: Simple Steps to Help You Compete with the Big Boys-Even on a Small Business Budget

Million Dollar Website: Simple Steps to Help You Compete with the Big Boys-Even on a Small Business Budget

by Lori Culwell
     
 

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The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys."

Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers

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Overview

The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys."

Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on:

• Enhancing brand awareness
• Creating graphic designs that keep customers engaged and not confused
• Writing web-savvy content
• Capitalizing on user feedback
• Making the most of search engine optimization
• Using blogs and social networking sites to increase traffic and get the word out

Editorial Reviews

From the Publisher
"Lori Culwell's insight has made Johnson & Johnson's discovernursing.com the award-winning website it is today. This book is an invaluable resource for anyone with a small business."
-Andrea Higham, Director of the Johnson & Johnson Campaign for Nursing's Future
Library Journal

This do-it-yourself guide shares the web-design best practices of successful enterprises, especially Fortune 500 companies, and offers advice, tips, and free Internet tools for entrepreneurs to create or redesign their web sites. Culwell, an experienced web site consultant to major corporations, believes that the same "big picture" strategies that have proved fruitful for these larger concerns, such as branding, the targeting of specific audiences, and the identification of keywords, can lead to success for any business's web site. Culwell also discusses content, aesthetics, and personalization features. Key factors are the effective uses of web site statistics and user feedback. In addition, the book discusses affiliate marketing, search engine optimization, and Web 2.0 applications as important methods to drive traffic. This easy-to-use book is recommended for small business owners as well as anyone else wanting to establish a productive and winning web presence.


—Caroline Geck

Product Details

ISBN-13:
9780735204416
Publisher:
Penguin Publishing Group
Publication date:
05/05/2009
Pages:
288
Sales rank:
1,410,464
Product dimensions:
6.00(w) x 9.10(h) x 0.80(d)
Age Range:
18 Years

What People are saying about this

From the Publisher
"Lori Culwell's insight has made Johnson & Johnson's discovernursing.com the award-winning website it is today. This book is an invaluable resource for anyone with a small business."
-Andrea Higham, Director of the Johnson & Johnson Campaign for Nursing's Future

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