Million Dollar Website: Simple Steps to Help You Compete with the Big Boys-Even on a Small Business Budget

Overview

The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys."

Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the ...

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Million Dollar Website: Simple Steps to Help You Compete with the Big Boys - Even on a Small BusinessBudget

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Overview

The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys."

Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on:

• Enhancing brand awareness
• Creating graphic designs that keep customers engaged and not confused
• Writing web-savvy content
• Capitalizing on user feedback
• Making the most of search engine optimization
• Using blogs and social networking sites to increase traffic and get the word out

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Editorial Reviews

Library Journal

This do-it-yourself guide shares the web-design best practices of successful enterprises, especially Fortune 500 companies, and offers advice, tips, and free Internet tools for entrepreneurs to create or redesign their web sites. Culwell, an experienced web site consultant to major corporations, believes that the same "big picture" strategies that have proved fruitful for these larger concerns, such as branding, the targeting of specific audiences, and the identification of keywords, can lead to success for any business's web site. Culwell also discusses content, aesthetics, and personalization features. Key factors are the effective uses of web site statistics and user feedback. In addition, the book discusses affiliate marketing, search engine optimization, and Web 2.0 applications as important methods to drive traffic. This easy-to-use book is recommended for small business owners as well as anyone else wanting to establish a productive and winning web presence.


—Caroline Geck
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Product Details

  • ISBN-13: 9780735204416
  • Publisher: Prentice Hall Press
  • Publication date: 5/5/2009
  • Pages: 288
  • Sales rank: 793,242
  • Product dimensions: 6.00 (w) x 9.10 (h) x 0.80 (d)

Meet the Author

Lori Culwell has served as a content strategist and usability specialist for US Web/CKS. She is a consultant for Johnson & Johnson, where she helped create discovernursing.com, the #1 nursing website in the nation and for which she received the Big Apple Award for Excellence in Corporate Communications. She was also a member of the team that was awarded the Ron Brown Award for Corporate Leadership Award from the White House.
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Table of Contents

Introduction How to Make Your Website Compete with the Big Boys xi

Part 1 The Big Picture 1

1 What Makes a Good Website? 3

2 Define Your Audience 15

3 Make Your Keyword List 31

Part 2 Research and Discovery 37

4 Borrow from the Best 39

5 Find Your Stats 51

6 Gather Up Your Feedback and Do Some Tests 60

7 Triage 79

Part 3 (Re)Design and (Re)Development 97

8 Nail Your Site's Structure 99

9 Write Killer Content 113

10 Design to Please 130

11 Get Personal 156

12 Add Revenue with Ads 176

13 Home Your Homepage, Test Your Site, and Go Live! 185

Part 4 Marketing, Search Engines, and Advertising 199

14 Rev Up for Search Engine Optimization (Beginner) 201

15 Advanced SEO 210

16 Start Your (Search) Engines 215

17 Get the Word Out to Drive Traffic Up 225

18 Web Development Toolbox 238

Index 257

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Sort by: Showing 1 – 7 of 5 Customer Reviews
  • Posted October 11, 2011

    more from this reviewer

    Very Good Book To Make Money With A Website

    This book goes into so many details that once you've read it it's hard not to make money with a website, every step is broken down and most importantly every step is explained so that you know exactly why you are performing those step. I love this book and I will refer back to it for a long time while growing my online presence and brand awareness.

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  • Posted October 10, 2011

    more from this reviewer

    Very Helpful

    This book really impressed me. The author may just be a genius. She did a great job writing this book. It is incredibly helpful and informative and I recommend that you read it!

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  • Anonymous

    Posted October 10, 2011

    recommended!!

    This book is awesome and very informative.I am amazed with this book and i would definitely recommend this book to everyone and sure it will be useful for your life

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    Posted January 20, 2010

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    Posted December 31, 2010

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    Posted March 20, 2011

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    Posted January 22, 2010

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Sort by: Showing 1 – 7 of 5 Customer Reviews

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