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This do-it-yourself guide shares the web-design best practices of successful enterprises, especially Fortune 500 companies, and offers advice, tips, and free Internet tools for entrepreneurs to create or redesign their web sites. Culwell, an experienced web site consultant to major corporations, believes that the same "big picture" strategies that have proved fruitful for these larger concerns, such as branding, the targeting of specific audiences, and the identification of keywords, can lead to success for any business's web site. Culwell also discusses content, aesthetics, and personalization features. Key factors are the effective uses of web site statistics and user feedback. In addition, the book discusses affiliate marketing, search engine optimization, and Web 2.0 applications as important methods to drive traffic. This easy-to-use book is recommended for small business owners as well as anyone else wanting to establish a productive and winning web presence.