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Publishers WeeklyBurchard, founder of the Experts Academy, truly believes that everyone has the potential to be a self-help "guru." Having experienced a turning point after a near-fatal car accident, Burchard emerged from his trauma with a new appreciation for life and a feeling that he had a calling, a meta-vocation of sorts aimed at people with an interest in the Self-Help marketplace. Burchard's particular calling was to spread his feeling of purpose and the attainment of unlimited success through hard work. His book namely motivates readers to find a true sense of focus and mastery over whatever topic is important to them. Burchard offer excellent networking advice while stressing the credo "'give and you shall receive'...If you want them to promote your website, promote theirs. Want an endorsement? Give one first." Exercises ("expert signposts") will nearly guarantee success for those who want it. People can and do get paid for their opinions all the time, and anyone will be able to tap into his or her gifts and knowledge under Burchard's tutelage. Directed at a niche group of already-inspired readers, this book is more likely to fly off of convention tables than bookstore shelves; one has to hear Burchard discuss his method, or read actively (and commit to the exercises!) in order to appreciate his approach.
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