Mind Capture: How You Can Stand Out in the Age of Advertising Deficit Disorderby Tony Rubleski, Jeffrey Gitomer (Foreword by)
FINALLY! A New Business Book That's Not Boring And Long Overdue. In mind capture you'll discover: *Ways to quickly investigate, cross pollinate and then detonate ideas into your marketing and sales efforts for maximum profits *Proven ways to crank up sales immediately and make your marketing sizzle *Simple strategies to save you time and money from becoming a
FINALLY! A New Business Book That's Not Boring And Long Overdue. In mind capture you'll discover: *Ways to quickly investigate, cross pollinate and then detonate ideas into your marketing and sales efforts for maximum profits *Proven ways to crank up sales immediately and make your marketing sizzle *Simple strategies to save you time and money from becoming a marketing victim *Actual exhibits of successful marketing and publicity techniques in action *Why the shift from sales pitch to great content is critical to your success *How to quickly stand out in the age of media chaos and advertising noise to capture attention, repeat business and referrals Each generation a bold, unique, disruptor emerges to shake up the scene and status quo with a unique perspective on business. If you're looking to positively impact your sales, market, and industry you've found the perfect book.
- Morgan James Publishing
- Publication date:
- Product dimensions:
- 6.00(w) x 9.00(h) x 0.70(d)
Meet the Author
Mr. Rubleski is currently President of Mind Capture Group which he founded in 2005. He spent nine years in telecom sales and three years as VP of Sales at a small advertising agency in Michigan. His first book was released in 2004 and he has over 15 years of sales and marketing experience from working with a diverse group of clients ranging from banking, real estate, insurance, to casinos, auto dealerships and countless entrepreneurs and sales professionals. He's presented hundreds of live seminars to many of the largest chamber's of commerce and association groups the last few years.
Jeffrey Gitomer is the author of numerous business bestsellers, including "The Little Red Book of Selling." Worldwide, his books have sold more than a million copies. He gives more than 100 presentations a year, serving customers such as Coca-Cola, Cingular, Wells Fargo Bank, IBM, and Mercedes Benz. He lives in Charlotte, NC. For more information, visit www.gitomer.com or email email@example.com.
Most Helpful Customer Reviews
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Mind Capture offers several proven non-traditional marketing and advertising techniques. Our company has successfully used a couple of these ideas with great success. Those who believe in traditional advertising techniques and are happy with a one percent response from their marketing and advertising campaigns should not buy this book. I would much rather build sales using proven direct response techniques. Using the traditional branding approach is a huge waste of time and money unless you are selling a product that sits on a shelf between other like items. Or, you have a goal of impressing your stockholders. As direct response marketing professionals such as Dan Kennedy point out "building brand should be a by-product of direct marketing." It is usually way too expensive and too slow to build brand. Most companies that have tried traditional marketing and advertising approaches have failed miserably. Accepting less than a two percent response on a marketing campaign usually has little or no payback. Tony's ideas that we have used in our direct response marketing campaigns have boosted our response and sales 80-250%. This book is an excellent workbook for small to mid-sized businesses.
Rubleski is constantly patting himself on the back throughout this book! So much so, I couldn't take it anymore! As a veteran advertising sales and marketing executive myself, I found this to be a very boring read. If you enjoy reading different sales & marketing books to keep yourself up-to-date with the latest business tactics...do yourself a favor and PASS on this book. It's unfortunate that legendary sales guru and author Jeffery Gitomer 'forwarded' Mind Capture. I think very highly of Gitomer's books and now starting to wonder why he allow his name to be associated with a second-rate book. He is why I purchased I purchased the book in the first place...and I hate wasting money!