Mind Over Matter: Why Intellectual Capital is the Chief Source of Wealth / Edition 1

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America's economy has been transformed from a twentieth-century materials-based economy to the Age of the Conceptual-Based Economy—and the currency of this realm is ideas and knowledge. Today's corporations must prepare to seize the advantages of this new age, or watch as others that are more ready and willing to do so replace them.

Written by Ronald Baker, recognized forward-thinker in the professional knowledge firm sector, Mind Over Matter: Why Intellectual Capital Is the Chief Source of Wealth warns that companies can no longer ignore the growing power of its intellectual capital. Introducing firms to the three components of Intellectual Capital—human capital, structural capital, and social capital—and how to leverage them to create wealth in today's economy, this book reveals:

  • The physical fallacy––why wealth no longer consists of tangible things, but of ideas and imagination from human minds
  • The new shift taking place in the economy from manual and service workers to knowledge workers
  • How to harness and capture the significant intellectual capital within today's companies
  • How to develop and attract human capital to your company
  • How to create a knowledge bank in order to leverage a firm's Intellectual Capital in the most effective manner

Part of Wiley's Intellectual Capitalism Series, Mind Over Matter introduces readers to those hidden assets not reflected in their company's financial reports, but fully responsible for creating wealth. A must-read for executives, managers, and leaders—and anyone concerned with getting and keeping a job in the twenty-first-century economy—Mind Over Matter will inspire and challenge readers to unlock the enormous financial and competitive power hidden in the intellectual capital of their corporations.

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Editorial Reviews

From the Publisher
"…is a broad and fairly comprehensive multidisciplinary treatment of intellectual capital and the implications of the new knowledge economy." (Journal of Corporate Accounting & Finance, July/August 2008)
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Product Details

  • ISBN-13: 9780470053614
  • Publisher: Wiley
  • Publication date: 11/9/2007
  • Edition number: 1
  • Pages: 368
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.94 (d)

Meet the Author

Ronald J. Baker, CPA, is the author of The Firm of the Future, Pricing on Purpose, and Measure What Matters to Customers, all from Wiley, and Professional's Guide to Value Pricing, Sixth Edition. He is founder of VeraSage Institute, a think tank dedicated to teaching value pricing to professionals around the world. A frequent speaker and consultant to professional knowledge firms on implementing Total Quality Service and Value Pricing, he has been appointed to the AICPA's Group of One Hundred, a think tank of leaders to address the future of the CPA profession. He was named to Accounting Today's 2001, 2002, 2003, 2004, 2005, and 2006 Top 100 Most Influential People in the profession.

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Table of Contents




About the Author.

Abou this Book.

1. Mind Over Materialism.
Do Trade Deficits Diminish Wealth?

2. Mind Over Marxism.
Karl Marx, False Prophet.
The Marginalist Revolution.

3. The Economy in Mind.
The Ash Heap of History.
"Like a Chrysalis".

4. A Flawed Theory-The Old Business Equation.
The Trhee Types of IC.
Negative Intellectual Capital.
"Analyzing" the Predominant Business equation.

5. A Bette rTheory-Teh New Business Equation.
The New Theory.
Cognitive Dissonance.
Where Do Profits Come From?
Summary and Conclusions.

6. The Scarcest Resource of All.
Thomas Soell and Friedrich Hayek on Knowledge.
Information wants to Be Free, Knowledge Isn't
Sapere Aude!

7. Ideas Have Consequences.
New Growth Theory.

8. The Characteristics of Intellectual Capital.
Knowledge is a Verb.
Defining Intellectual Capital.

9. Human Capitalism.
The More Human the Capital, the Less We Can Measure It.
We Know More Than We Can Tell.
Karl Marx's Revenge.

10. Knowledge Workers Are Volunteers.
People Have Value, Not Jobs.
Becoming a Lightning Rod for Talent.

11. Developing and Inspiring Knowledge Workers.
The Scientific Management revolution.
What, Exactly, is Productivity?
A Framework for Knowledge Worker Effectiveness.
Far Fewer Knowledge Workers Than We Think?
Sample Knowledge Organizations.
Personality testing and Performance Appraisals.
The Importance of Continuing Education.
What about Work-Life Balance?
Negative Human Capital.
Summary and Conclusions.

12. Structural Capital: If Only We Knew What We Know.
The Economics of Structural Capital.
Leveraging IC and Creating the World's Second Largest Currency.
Knowledge Lessons from the U.S. Army.
Summary and Conclusions.

13. Social Capital: No Man is an Island.
Is There Any Accounting for Tastes?
Leveraging Social Capital.
Reputation and Brands.
Referral Sources and Networks.
Suppliers and Vendors.
Shareholders and Other External Stakeholders.
Joint Venture Partners and Alliances.
Industry Associations and Formal Affiliations.
Corporate Universities.
Open Source-Mass Collaboration.
Cultural, Moral, and Ethical Capital.
Putting All Your Social Capital Together: The Concierge Service Model.
Summary and Conclusions.

14. Knowledge versus Beliefs.
Profits Come from Risk and Uncertainty.
Debits Don't Equal Credits.
Financial Model Reform.
Summary and Conclusions.

15. Purpose.
Vocation: What is Calling You?
Continuously Develop Your Intellectual Capital.


Leaving a Legacy.


Suggested reading.

Additional resources.


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