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Posted January 11, 2003
That's what Briany Tracy said about it, and I have to agree. This is a pretty amazing book. It's unique, quirky, funny, and a bit frightening really. The cartoon graphics can be distubring at times (maybe I'm sqeamish), but they drill the ideas right into your head - and they stay there. There truly is no other book on business and marketing like this that's ever been written. Joyner sets a new standard here that I hope other authors will follow. The book is to-the-point and entertaining - he doesn't waste your time and quickly helps you understand some pretty subtle concepts. One of the top 10 books I've ever read.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted November 21, 2002
I'm not a marketing guru and I don't have a sales background, so I was coming into this as a confused newbie. My online operation is very very small, but it has way more potential than I've been realizing. My web site has been live for 4 years, and new customer sales were dribbling in at around 1 per month. I started reading MindControlMarketing a few days ago and implemented the ideas I read about in the first couple chapters (I'm not even half-way through the book yet), and in the last 3 days I've gotten 3 new customer orders! For me, that is HUGE improvement. The book is a great read. The ideas are presented in an entertaining way, and explained so even a newbie like me could understand. Yes, I have read a few other books on how to promote my products on the internet, but they didn't really get the concepts through my brain like this book did. For instance, the concept of testamonials. I'd read how they were important and I should use them, and I did. I had a few scattered here and there. What I learned from Mark's book was a different approach regarding the use of testamonials. One of my new customers even commented on my updated testamonials, and offer to give me another one to use! If you're familiar with the basic concepts of marketing and have been using them, you may not find this book as overwhelmingly awesome as I do. But my guess is that it will offer even experienced internet marketers some new ideas.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.