Mining the Social Web: Analyzing Data from Facebook, Twitter, LinkedIn, and Other Social Media Sites

Mining the Social Web: Analyzing Data from Facebook, Twitter, LinkedIn, and Other Social Media Sites

by Matthew A. Russell
     
 

View All Available Formats & Editions

Facebook, Twitter, and LinkedIn generate a tremendous amount of valuable social data, but how can you find out who's making connections with social media, what they’re talking about, or where they’re located? This concise and practical book shows you how to answer these questions and more. You'll learn how to combine social web data, analysis techniques

Overview

Facebook, Twitter, and LinkedIn generate a tremendous amount of valuable social data, but how can you find out who's making connections with social media, what they’re talking about, or where they’re located? This concise and practical book shows you how to answer these questions and more. You'll learn how to combine social web data, analysis techniques, and visualization to help you find what you've been looking for in the social haystack, as well as useful information you didn't know existed.

Each standalone chapter introduces techniques for mining data in different areas of the social Web, including blogs and email. All you need to get started is a programming background and a willingness to learn basic Python tools.

  • Get a straightforward synopsis of the social web landscape
  • Use adaptable scripts on GitHub to harvest data from social network APIs such as Twitter, Facebook, and LinkedIn
  • Learn how to employ easy-to-use Python tools to slice and dice the data you collect
  • Explore social connections in microformats with the XHTML Friends Network
  • Apply advanced mining techniques such as TF-IDF, cosine similarity, collocation analysis, document summarization, and clique detection
  • Build interactive visualizations with web technologies based upon HTML5 and JavaScript toolkits

"Let Matthew Russell serve as your guide to working with social data sets old (email, blogs) and new (Twitter, LinkedIn, Facebook). Mining the Social Web is a natural successor to Programming Collective Intelligence: a practical, hands-on approach to hacking on data from the social Web with Python."



--Jeff Hammerbacher, Chief Scientist, Cloudera


"A rich, compact, useful, practical introduction to a galaxy of tools, techniques, and theories for exploring structured and unstructured data."



--Alex Martelli, Senior Staff Engineer, Google

Product Details

ISBN-13:
9781449303938
Publisher:
O'Reilly Media, Incorporated
Publication date:
01/14/2011
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
356
Sales rank:
1,038,576
File size:
10 MB

Related Subjects

Meet the Author

Matthew Russell, Chief Technology Officer at Digital Reasoning, Principal at Zaffra, and author of several books on technology including Mining the Social Web (O'Reilly, 2013), now in its second edition. He is passionate about open source software development, data mining, and creating technology to amplify human intelligence. Matthew studied computer science and jumped out of airplanes at the United States Air Force Academy. When not solving hard problems, he enjoys practicing Bikram Hot Yoga, CrossFitting and participating in triathlons.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >