Mining the Web: Transforming Customer Data into Customer Value / Edition 1

Paperback (Print)
Buy New
Buy New from BN.com
$52.16
Used and New from Other Sellers
Used and New from Other Sellers
from $6.54
Usually ships in 1-2 business days
(Save 89%)
Other sellers (Paperback)
  • All (13) from $6.54   
  • New (6) from $41.25   
  • Used (7) from $6.54   

Overview

Introduces business and technical managers to the exciting new frontier in database technology Web sites gather a lot of detailed information about customers. Unfortunately, most companies lack the means to use that information to improve their marketing and customer support functions. Considered by most experts to be the new frontier in the database and data warehousing fields, Web mining solves that problem. Coauthored by two bestselling data mining authors, Mining the Web explains, for corporate decision makers, IT managers, and database marketers, how data mining principles and techniques can be applied to various types of Web sites. More importantly, they describe techniques for using the resulting goldmine of business data to develop more effective advertising campaigns and better customer service.

Read More Show Less

Product Details

  • ISBN-13: 9780471416098
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 3/5/2002
  • Edition number: 1
  • Pages: 368
  • Product dimensions: 9.25 (w) x 7.50 (h) x 0.77 (d)

Meet the Author

GORDON S. LINOFF and MICHAEL J. A. BERRY are the founders of Data Miners Inc. (www.data-miners.com), a consulting firm specializing in data mining. They provide analytic CRM consulting for customer-centric companies on and off the Web. They are the authors of Data Mining Techniques and Mastering Data Mining (both from Wiley).

Read More Show Less

Table of Contents

Introduction.

Acknowledgments.

1. Nothing New under the Sun?

2. Approaches to Mining the Web.

3. Online Retailing: Selling Things That Get Delivered in a Truck.

4. Digital Content: Selling Things That Get Delivered through the Ether.

5. Selling Eyes to Advertisers.

6. Marketplaces: Connecting Sellers and Buyers.

7. How Much Are Your Customers Worth?

8. Knowing When to Worry: Hazard Functions and Survival Analysis in Marketing.

9. Cohort Analysis: Using Cohorts to Track Customers.

10. Using Marketing Tests to Understand Customers.

11. Live (and Test) and Learn.

Index.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted January 17, 2003

    Definitely high quality data mining content!

    I have not found any other data mining related book that deals with direct and immediate applications as this one does. You can know nothing about data mining or what it is, read this book and be benenfitting from your own data mining research in the time it takes you to read it. I often refer to "Mining the Web" as a resource book for current project streamlining. I highly recommend this particular publication for direct data mining administration to webmasters / marketers / public relations reps./ and sales teams; guaranteed support, encouragement,even enlightenment, and easy to intuit instructions.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)