Mining Your Own Business: A Primer for Executives on Understanding and Employing Data Mining and Predictive Analytics
Data mining and predictive analytics are the 21st century's most valuable new management tools. In this practical guide for organizational leaders and top-level executives, industry experts Jeff Deal and Gerhard Pilcher explain in clear, understandable English...

  • • • What data mining and predictive analytics are

  • • • Why they are such powerful management tools

  • • • How and when to use them for greatest positive impact across a broad spectrum of industries


  • Complete with solid advice and instructive case studies, this
    book demonstrates how to harness the power of data mining
    and predictive analytics, and avoid costly mistakes. Use it to
    gain a quick overview of analytics and as a handy resource to
    be referred to during a project. If you're preparing to lead or
    participate in a data analytics initiative, this is the one book
    you must read!

    Receiving early, strong praise from business and government leaders who are using these powerful management tools to achieve dramatic goals for their organizations.
    1122874287
    Mining Your Own Business: A Primer for Executives on Understanding and Employing Data Mining and Predictive Analytics
    Data mining and predictive analytics are the 21st century's most valuable new management tools. In this practical guide for organizational leaders and top-level executives, industry experts Jeff Deal and Gerhard Pilcher explain in clear, understandable English...

  • • • What data mining and predictive analytics are

  • • • Why they are such powerful management tools

  • • • How and when to use them for greatest positive impact across a broad spectrum of industries


  • Complete with solid advice and instructive case studies, this
    book demonstrates how to harness the power of data mining
    and predictive analytics, and avoid costly mistakes. Use it to
    gain a quick overview of analytics and as a handy resource to
    be referred to during a project. If you're preparing to lead or
    participate in a data analytics initiative, this is the one book
    you must read!

    Receiving early, strong praise from business and government leaders who are using these powerful management tools to achieve dramatic goals for their organizations.
    9.99 In Stock
    Mining Your Own Business: A Primer for Executives on Understanding and Employing Data Mining and Predictive Analytics

    Mining Your Own Business: A Primer for Executives on Understanding and Employing Data Mining and Predictive Analytics

    Mining Your Own Business: A Primer for Executives on Understanding and Employing Data Mining and Predictive Analytics

    Mining Your Own Business: A Primer for Executives on Understanding and Employing Data Mining and Predictive Analytics

    eBook

    $9.99 

    Available on Compatible NOOK devices, the free NOOK App and in My Digital Library.
    WANT A NOOK?  Explore Now

    Related collections and offers

    LEND ME® See Details

    Overview

    Data mining and predictive analytics are the 21st century's most valuable new management tools. In this practical guide for organizational leaders and top-level executives, industry experts Jeff Deal and Gerhard Pilcher explain in clear, understandable English...

  • • • What data mining and predictive analytics are

  • • • Why they are such powerful management tools

  • • • How and when to use them for greatest positive impact across a broad spectrum of industries


  • Complete with solid advice and instructive case studies, this
    book demonstrates how to harness the power of data mining
    and predictive analytics, and avoid costly mistakes. Use it to
    gain a quick overview of analytics and as a handy resource to
    be referred to during a project. If you're preparing to lead or
    participate in a data analytics initiative, this is the one book
    you must read!

    Receiving early, strong praise from business and government leaders who are using these powerful management tools to achieve dramatic goals for their organizations.

    Product Details

    BN ID: 2940157080716
    Publisher: Data Science Publishing
    Publication date: 11/18/2016
    Sold by: Barnes & Noble
    Format: eBook
    Pages: 161
    File size: 3 MB

    About the Author

    Jeff Deal is Vice President of operations for Elder Research with more than thirty years of experience managing healthcare and consulting businesses. Though Jeff has been deeply immersed in the analytics business in a leadership role, he well remembers his initial introduction to this rapidly-moving field and brings that layman’s perspective to the book. Jeff also chairs the annual Predictive Analytics World-Healthcare conference, which attracts leading analytics professionals in the healthcare industry from around the country.

    Gerhard Pilcher is Vice President and Senior Scientist for Elder Research, with more than thirty years of analytics experience in commercial businesses and government institutions. He is an adjunct faculty member in the Math and Statistics Masters Program at Georgetown University, a regular instructor in the SAS Business Knowledge Series courses, and a member on the advisory boards of the Institute for Advanced Analytics at North Carolina State University and the Masters of Science in Business Analytics Program at George Washington University.
    From the B&N Reads Blog

    Customer Reviews