Minorities and Media: Diversity and the End of Mass Communication / Edition 1

Minorities and Media: Diversity and the End of Mass Communication / Edition 1

by Clint C. Wilson, Felix Gutierrez
     
 

ISBN-10: 0803924550

ISBN-13: 9780803924550

Pub. Date: 07/01/1985

Publisher: SAGE Publications

Minorities and Media is a highly readable analysis of the ways in which the mass media have portrayed minorities in the United States since the late nineteenth century. The book examines the ways in which the media have reinforced racial stereotypes, and provides an analysis of current trends which reflect the growing recognition of ethnic diversity. The authors

Overview

Minorities and Media is a highly readable analysis of the ways in which the mass media have portrayed minorities in the United States since the late nineteenth century. The book examines the ways in which the media have reinforced racial stereotypes, and provides an analysis of current trends which reflect the growing recognition of ethnic diversity. The authors conclude that the increasing racial diversity of the United States and continued audience segmentation will reduce the role of communication media in transmitting and developing the common culture of American society.

Product Details

ISBN-13:
9780803924550
Publisher:
SAGE Publications
Publication date:
07/01/1985
Edition description:
Older Edition
Pages:
248

Table of Contents

PART ONE: INTRODUCTION
Racial Diversity in a Land of Immigrants
Communication Media in a Racially Diverse Society
PART TWO: ENTERTAINMENT MEDIA PORTRAYALS
From the Live Stage to Hollywood Before World War II
Television and Movies After World War II
PART THREE: NONENTERTAINMENT MEDIA PORTRAYALS
Advertising
The Media's Not-So-Silent Partner
The Press
Minorities In and Out of the News
PART FOUR: THE TRIPLE THREAT OF MINORITY MEDIA ACTIVITIES
Access
Minority Training and Employment in the Media
Alternatives
The Deep Roots of Minority Media
Advocacy
Pressuring Media to Change
PART FIVE: CONCLUSION
Racial Diversity and the End of Mass Media

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >