MIS Essentials / Edition 3

MIS Essentials / Edition 3

by David M. Kroenke
     
 

Directed primarily toward undergraduate MIS college/university majors, this text also provides practical content to current and aspiring industry professionals.

MIS Essentials, 3/e shows exactly how businesses use information systems and technology to accomplish their goals, objectives, and competitive strategy. Knowing this

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Overview

Directed primarily toward undergraduate MIS college/university majors, this text also provides practical content to current and aspiring industry professionals.

MIS Essentials, 3/e shows exactly how businesses use information systems and technology to accomplish their goals, objectives, and competitive strategy. Knowing this will help you get ahead of the IS impact, which in turn, will keep you ahead of the growing list of obsolete jobs. MyMISLab further prepares readers for the rigors of the workplace through additional practice material, quizzing, and testing, and also engages readers in real business situations through simulations.

The Third Edition focuses on the latest innovation in MIS and addresses today’s changing experience through new Guides and new GearUp and PRIDE cases, based on real businesses and business opportunities.

Note: This is the standalone book if you want the book/access card order the ISBN below.

0133098842 / 9780133098846 MIS Essentials Plus MyMISLab with Pearson eText -- Access Card Package

Package consists of

0132970759 / 9780132970754 MIS

013297293X / 9780132972932 MyMISLab with Pearson eText -- Access Card -- for MIS Essentials


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Product Details

ISBN-13:
9780132970754
Publisher:
Prentice Hall
Publication date:
01/21/2013
Edition description:
Older Edition
Pages:
408
Product dimensions:
8.40(w) x 10.70(h) x 0.70(d)

Table of Contents

I. MIS AND YOU

1. The Importance of MIS

2. Business Processes, Information Systems, and Information

3. Organizational Strategy, Information Systems, and Competitive Advantage

II. INFORMATION TECHNOLOGY

4. Hardware and Software

5. Database Processing

6. Data Communication and the Cloud

III. USING IS FOR COMPETITIVE STRATEGY

7. Organizations and Information Systems

8. Social Media Systems

9. Business Intelligence Systems

IV. INFORMATION SYSTEMS MANAGEMENT

10. Information Systems Development

11. Information Systems Management

12. Information Security Management

Chapter Extensions

CE 1 Collaboration Information Systems for Decision-Making, Problem Solving, and Project Management

CE 2 Collaboration Information Systems for Student Projects

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