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Mission and Money: Understanding the University
     

Mission and Money: Understanding the University

by Burton A. Weisbrod, Jeffrey P. Ballou, Evelyn D. Asch
 

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ISBN-10: 0521515106

ISBN-13: 9780521515108

Pub. Date: 09/08/2008

Publisher: Cambridge University Press

Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry, including the rapidly growing for-profit schools. The sector includes research universities, four-year colleges, two-year schools, and non-degree-granting career academies. Many institutions pursue mission-related activities that are often

Overview

Mission and Money goes beyond the common focus on elite universities and examines the entire higher education industry, including the rapidly growing for-profit schools. The sector includes research universities, four-year colleges, two-year schools, and non-degree-granting career academies. Many institutions pursue mission-related activities that are often unprofitable and engage in profitable revenue raising activities to finance them. This book contains a good deal of original research on schools' revenue sources from tuition, donations, research, patents, endowments, and other activities. It considers lobbying, distance education, and the world market, as well as advertising, branding, and reputation. The pursuit of revenue, while essential to achieve the mission of higher learning, is sometimes in conflict with that mission itself. The tension between mission and money is also highlighted in the chapter on the profitability of intercollegiate athletics. The concluding chapter investigates implications of the analysis for public policy.

Product Details

ISBN-13:
9780521515108
Publisher:
Cambridge University Press
Publication date:
09/08/2008
Pages:
356
Sales rank:
1,033,122
Product dimensions:
6.10(w) x 9.00(h) x 1.20(d)

Table of Contents

1. An introduction to the higher education industry; 2. The higher education business and the business of higher education - now and then; 3. Is higher education becoming increasingly competitive?; 4. The two-good framework: how and why schools are alike and different; 5. Tuition, price discrimination, and financial aid; 6. The place of donations in the higher education industry; 7. Endowments: financing the mission; 8. Generating revenue from research and patents; 9. Other ways to generate revenue - wherever it may be found: lobbying, distance education, and the world market; 10. Advertising, branding, and reputation; 11. Are public and nonprofit schools 'businesslike'? Cost-consciousness and the choice between higher-cost and lower-cost faculty; 12. Not quite an ivory tower: schools compete by collaboration; 13. Intercollegiate athletics: money or mission; 14. Mission or money: what do colleges want from their athletic coaches and presidents?; 15. Concluding remarks: what are the public policy issues?

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