Mission-Based Marketing 2e / Edition 2

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A direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.

Other titles in the Mission-Based Management® Series

Mission-Based Management: Leading Your Not-for-Profit into the 21st Century
Named "Best New Nonprofit Management Book" by the Nonprofit Management Association. The Association said, "The Nonprofit Management Association is pleased to spotlight the extraordinary work of Peter Brinckerhoff in his newest publication, Mission-Based Management: Leading Your Not-for-Profit into the 21st Century." The book was cited by the Nonprofit Management Association as "a great overall manager’s and board member’s guide to not-for-profits–quite laudable in that it’s eminently readable and downright enjoyable."

Financial Empowerment: More Money for More Mission
Named "Best New Nonprofit Management Book" by the Nonprofit Management Association. This second volume of the widely respected Mission-Based Management® Series outlines a not-for-profit organization’s plan for financial success. It highlights the eight characteristics of financial empowerment, and provides the skills and concepts that a nonprofit organization and its managers will need to survive, including estimating cash needs, treating funders like valued customers, developing money-making businesses, determining the financial options that are available, and implementing an empowered budget process.

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Product Details

  • ISBN-13: 9780471237181
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 12/3/2002
  • Series: Wiley Nonprofit Law, Finance and Management Series , #238
  • Edition description: REV
  • Edition number: 2
  • Pages: 272
  • Sales rank: 1,396,988
  • Product dimensions: 9.21 (w) x 6.14 (h) x 0.69 (d)

Meet the Author

PETERC.BRINCKERHOFF is President of Corporate Alternatives, Inc. (CAi), one of the most innovative consulting and training firms in North America. Since 1982, Peter has consulted with thousands of not-for-profit staff and board members, and has been a featured speaker at meetings throughout the United States.
Peter is the author of two award-winning books, Mission-Based Management and Financial Empowerment, both from Wiley. Peter's books are used as the core texts in over seventy graduate and undergraduate university programs in nonprofit management. Peter's articles have been published in Advancing Philanthropy, NonProfit World, Strategic Governance, the Journal of Nonprofit and Voluntary Sector Marketing, Communications, and the Grantsmanship Center News.
Peter received his bachelor's degree from the University of Pennsylvania and his master's degree in public health administration from Tulane. He is a former VISTA Volunteer and has served as a staff member, executive director, board member, and volunteer for numerous local, state, and national not-for-profits. Peter lives in Springfield, Illinois, with his wife Chris and their three children, Ben, Adam, and Caitlin.
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Table of Contents

1. Introduction.

2. Marketing: The Competitive Edge.

3. Being Mission-Based and Market-Driven.

4. Being Flexible and Changing with the Market.

5. The Marketing Cycle for a Not-for-Profit.

6. Who Are Your Markets?

7. Who Are Your Competitors?

8. Asking Your Markets What They Want.

9. Better Marketing Materials.

10. Technology and Marketing.

11. Incredible Customer Service.

12. A Marketing Planning Process.

13. Resources for Marketing.

Final Words.

Appendix A: Survey Sample.

Appendix B: Focus Group Questions.


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