- Shopping Bag ( 0 items )
Other titles in the Mission-Based Management® Series
Mission-Based Management: Leading Your Not-for-Profit into the 21st Century
Named "Best New Nonprofit Management Book" by the Nonprofit Management Association. The Association said, "The Nonprofit Management Association is pleased to spotlight the extraordinary work of Peter Brinckerhoff in his newest publication, Mission-Based Management: Leading Your Not-for-Profit into the 21st Century." The book was cited by the Nonprofit Management Association as "a great overall manager’s and board member’s guide to not-for-profitsquite laudable in that it’s eminently readable and downright enjoyable."
Financial Empowerment: More Money for More Mission
Named "Best New Nonprofit Management Book" by the Nonprofit Management Association. This second volume of the widely respected Mission-Based Management® Series outlines a not-for-profit organization’s plan for financial success. It highlights the eight characteristics of financial empowerment, and provides the skills and concepts that a nonprofit organization and its managers will need to survive, including estimating cash needs, treating funders like valued customers, developing money-making businesses, determining the financial options that are available, and implementing an empowered budget process.
2. Marketing: The Competitive Edge.
3. Being Mission-Based and Market-Driven.
4. Being Flexible and Changing with the Market.
5. The Marketing Cycle for a Not-for-Profit.
6. Who Are Your Markets?
7. Who Are Your Competitors?
8. Asking Your Markets What They Want.
9. Better Marketing Materials.
10. Technology and Marketing.
11. Incredible Customer Service.
12. A Marketing Planning Process.
13. Resources for Marketing.
Appendix A: Survey Sample.
Appendix B: Focus Group Questions.