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Honest Tea started out as a small mission-driven product line that wound up ten years later as favorites of President Barack Obama and TV personality Oprah Winfrey and then attracted a generous buyout from Coca-Cola. Company cofounders Goldman and Nalebuff here recount their nail-biting ride to success, while making the entertaining story sound like how their products are advertised: honest and a bit sweet. The chronology switchbacks can get confusing, and many anecdotes raise questions. Yet they provide a good picture of the hopes, grueling work, and chaos that come with starting a new business. Among their all-too-typical problems are deadbeat customers, subpar employees, the discovery of strange objects in the bottles, supply/demand imbalances, distributor uncertainties, and financial challenges. Solving one problem could easily create others, while solutions sometimes came from unexpected quarters. Throughout, artist Choi (American Widow) supplies simple and attractive two-color art that works well with the book's message: Goldman and Nalebuff did so well largely because they believe in their products, which do respond to consumer desire for healthier organic beverages made through environmentally sustainable methods. VERDICT Honest Tea's lessons—believe in your dreams, work hard, treat everyone honestly, and respect the environment—will benefit many readers, from business school students to retirees reinventing their future.—M.C.