Mix It Up: Popular Culture, Mass Media, and Society by David Grazian | 9780393929522 | Paperback | Barnes & Noble
Mix It Up: Popular Culture, Mass Media, and Society

Mix It Up: Popular Culture, Mass Media, and Society

by David Grazian
     
 

ISBN-10: 0393929523

ISBN-13: 9780393929522

Pub. Date: 01/15/2010

Publisher: Norton, W. W. & Company, Inc.

A “non-textbook” introduction to the social significance of popular culture and mass media.
What accounts for the rise and fall of popular cultural trends? Why do A-list movie stars make so much money? How do television networks decide what programs to air? Do video games encourage violent behavior among young people, or do they make users smarter?

Overview

A “non-textbook” introduction to the social significance of popular culture and mass media.
What accounts for the rise and fall of popular cultural trends? Why do A-list movie stars make so much money? How do television networks decide what programs to air? Do video games encourage violent behavior among young people, or do they make users smarter? Does advertising really work? In Mix It Up, David Grazian answers these questions and introduces students to a sociological perspective of popular culture and mass media.
Based on the author’s popular course at the University of Pennsylvania, Mix it Up focuses on the role of media and popular culture in everyday life, with a particular emphasis on the organization and functioning of the mass media industry; the increasingly blurry relationship between cultural consumption and production; and the social significance of leisure activities, from sports to shopping.
Whether it’s DJ culture, YouTube videos, or mash-ups, Mix It Up takes an empirically driven (yet user-friendly) approach to examining media and pop culture from all corners of society. Writing in a “non-textbook” style, Grazian relies on a variety of theoretical perspectives and fleshes out his discussions with examples from empirical sociological studies as well as excerpts from field notes, face-to-face interviews, and other research materials collected over the last decade.

Product Details

ISBN-13:
9780393929522
Publisher:
Norton, W. W. & Company, Inc.
Publication date:
01/15/2010
Edition description:
New Edition
Pages:
249
Sales rank:
237,479
Product dimensions:
6.40(w) x 9.10(h) x 0.60(d)

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