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Mixed Media, Second Edition, introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The chapters in this text offer insights on:
New to the second edition is a focus on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and public relations, with individual chapters giving equal coverage to each. It includes an increased emphasis on "new media" and how ethics affect such concepts as social media, word-of-mouth marketing, and citizen journalism. Readers will come away with a greater appreciation for moral philosophy and theory as a foundation for decision making, and will develop a personal "yardstick" by which to measure their decisions.
Contents: Introduction. What Makes an Ethical Issue? Moral Claimants, Obligation, and Social Responsibility. The Media and Professionalism. Ethical Theory. To Tell the Truth. Avoiding Harm. A Checklist for Ethical Decision Making. Appendix: Media Codes of Ethics.