For those that don’t know you Brian, could you tell us a bit about your background please? Yes, I started on the internet about 3 years ago ... I started selling a reprint rights CD. I started making a couple of hundred bucks a month my first two months, then went up to about four or five hundred then the ...
For those that don’t know you Brian, could you tell us a bit about your background please?
Yes, I started on the internet about 3 years ago ... I started selling a reprint rights CD. I started
making a couple of hundred bucks a month my first two months, then went up to about four or five
hundred then the next year it went up to a little over a thousand a month when I learned a little bit
more about marketing.
For the first full two years I’ve been online I did nothing but market a CD. One CD, then I made
another CD and it sold a little more ... like two or three thousand a month. And that’s how I started, I
started direct selling on the internet ... I never was in the MLM business. I started direct marketing
so I guess I kind of started the hard way.
And I did it because I didn’t have any money at all and I had to do something so I was doing
anything I could just to make a grand a month and it was working for a while and then all these
affiliate programs started coming out and then I started reading more books on multiple income
streams and how to start your own cash machine and all this other stuff and I just started learning a
So when did you start ... just out of interest?
Well I started my internet marketing career in 1998, but it didn’t really take off until 2001. So it didn’t
happen overnight, so all these people that come on the internet and say "Hey this isn’t working for
me, how come you make $30,000 a month and I only make $1,000 a month?" ... well probably
because you might say it takes a few years to get there.
That’s one thing I’ve noticed just from my own experience and other people I’ve spoken to is
that sometimes people do forget it is a business ... it’s just another medium but it is a
business. And businesses take time.
Exactly. Businesses take time to build. Rome wasn’t built in a day and neither will an internet
business but the good news is with the internet overhead costs are much lower then trying to run a
franchise through McDonalds for example.
See a franchise through McDonalds is a minimum of what -- $400,000 to get started? That doesn’t
include your employee fees, your overhead costs for your hamburgers and everything else.
See with the internet we’re kind of spoilt. I mean if you spend three to four thousand dollars on
advertising on the internet you could literally make a really good income. Especially if you do it the
And that’s the key -- to get involved in the right programs and get with the right people so you can
invest a little bit of money ... co-op it with other people’s money and make a fortune.
Exactly. I’m a bit embarrassed to admit actually ... my running costs are about $100 a month
and that’s it ... just autoresponders and hosting and that’s pretty much me.
I needed a bit more of course at the start for getting set up with a processor and all that but
once you sort of get the ball rolling as you say it’s very low running costs.
It is, it’s a very, very low overhead cost compared to what you make. My overhead costs are high,
only because -- firstly I’m trying to go for the million plus dollar a year income.
I can only imagine the sort of bandwidth you’re hitting.
Exactly. So it’s going to take me some money to put back in the business -- my rule is to invest 50%
of all your net profits back into your business for advertising and if you do that your business will
plateau at a certain level and after a six to eight month period it will break to the next level. If you
keep investing 50% of your profits. That’s my rule.
Now I’ve been going over that lately but I’m about to break through a major plateau in my business
where it’s going to go from $30,000 a month to well over $100,000 a month within four or five
Not to be rude to ask -- are you talking about gross revenue or profit?
I’m talking about net revenue. If I was to give you my gross revenue it would probably be four or five
hundred thousand a month in a very short time. But I’m talking about revenue that I actually can
take and put in a bank if I wanted to.
Well of course that’s not going to happen because my 50% rule tells me I’m going to take 50% of
that and put it back in the business. And I don’t have any intention of having money sit in the bank.
I think that’s where most people get it wrong -- they think "Money in the bank is where it’s at". I don’t
really think so because the more money you put out the more income streams you’ll have coming in...