MMS: Technologies, Usage and Business Models / Edition 1

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Overview

MMS has evolved from the huge popularity of the SMS text service for GSM networks. It is a departure from the transport mechanism used for SMS (which is based on the GSM signalling channels) to the use of IP to transport messages within the MMS network. To this end MMS has similarities with Internet email and standard IETF protocols. As with any new technology it is difficult to accurately predict the position within the next 5 years, although based on previous experience with WAP and SMS it would be fair to say that these protocols will increase in usage over the next 5 years and become legacy for a further 5 years following which, users will migrate onto the next wave of messaging. Significant revenue growth and data usage is expected to be driven by consumer usage of MMS.

But MMS technology offers more than just a broadening of message content. With MMS, it is not only possible to send your multimedia messages from one phone to another, but also from phone to email, and vice versa. This feature dramatically increases the possibilities of mobile communication, both for private and corporate use.

Multimedia messaging will reshape the landscape of mobile communication, making it more personal, more versatile, and more expressive than ever before.

MMS:

  • Is the first book to address how MMS (and the use of IP to transport messages) will affect existing infrastructure and business models
  • Covers the fundamental changes to mail and billing systems
  • Includes future recommendations, such as interoperability and evolution
  • Presents an overview of the MMS technology components

Drawing on the authors hands-on experience in the implementation of MMStechnology (developing, billing and delivering services) at BT, this innovative book will appeal to engineering managers, network operators, market analysts, business decision makers, content providers and operator organizations.

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Editorial Reviews

From the Publisher

"…a good introduction to GPRS…" (IEE  Communications Engineer, February 2004)

"...target audience should find Daniel Ralph and Paul Graham's book a useful addition to their office..." (M2 Best Books, 2004)

"...a very comprehensive guide...can be strongly recommended..." (EBU Technical Review, 20 July 2004)

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Product Details

  • ISBN-13: 9780470861165
  • Publisher: Wiley
  • Publication date: 11/28/2003
  • Edition number: 1
  • Pages: 382
  • Product dimensions: 6.85 (w) x 9.92 (h) x 1.09 (d)

Table of Contents

About the Authors
How This Book Is Organized
Acknowledgements
Pt. I Mobile Messaging Business Challenges 1
1 Multimedia Messaging Overview 3
2 The Multimedia Messaging Value Chain 39
Pt. II The Technologies of Multimedia Messaging 61
3 A Standards-based Approach 63
4 Application Layer 87
5 Network Layer 167
Pt. III Multimedia Messaging Services Today and Tomorrow 245
6 Multimedia Messaging Services Today 247
7 Future Recommendations 273
Table of Infrastructure, Content and Software Vendors 301
Glossary 317
Standards and Specifications 343
Websites 345
Industrial Fora, Regulatory Organizations and Other Relevant Initiatives 347
References 349
Index 353
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