Moats and Marathons (Part 4): How to Build and Measure Competitive Advantage in Digital Businesses

by Jeffrey Towson

Overview

Professor Jeff has created a granular, bottoms-up approach to building and measuring competitive advantage in the digital age. And also for assessing how competitive strength is being impacted by the constant stream of new digital tools such as IoT, AI, autonomous vehicles, industrial robots, computer vision, DTC, C2M, and so on. It literally never stops.

Product Details

ISBN-13:	9798842612932
Publisher:	AsiaTech Services LLC
Publication date:	07/31/2022
Series:	Moats and Marathons , #4
Pages:	206
Product dimensions:	5.00(w) x 8.00(h) x 0.44(d)

About the Author

Jeff is a consultant and investor specialized in digital strategy and digital transformation. He is a CEIBS / Sasin professor, best-selling author and keynote speaker. His podcast and subscription newsletter (Winning Tech Strategy) cover the strategies the leading tech companies in the US and China / Asia.

Professor Jeff is one of the most followed professors in Asia (+3.1M followers on LinkedIn). He was also the #1 LinkedIn Top Voice for Finance globally (2017) and a Top Voice for China (2016, 2017, 2018). He is frequently cited as a global influencer by companies such as Huawei and Alibaba.