Mobil Travel Guide: Northern California 2008

Overview

Based on an objective process, we make recommendations to our customers that will enhance the quality and value of their travel experiences. Our trusted One-to-Five-Star rating system is the oldest and most respected lodging and restaurant inspection and rating program in North America. Most hoteliers, restaurateurs, and industry observers favorably regard the rigor of our inspection program and understand the prestige and benefits that come with receiving a Mobil Travel Guide ...
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Overview

Based on an objective process, we make recommendations to our customers that will enhance the quality and value of their travel experiences. Our trusted One-to-Five-Star rating system is the oldest and most respected lodging and restaurant inspection and rating program in North America. Most hoteliers, restaurateurs, and industry observers favorably regard the rigor of our inspection program and understand the prestige and benefits that come with receiving a Mobil Travel Guide star rating.
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Editorial Reviews

Library Journal

Mobil celebrates the 50th anniversary of its popular travel guides by giving its 2008 editions a more sophisticated look. The new format is still not as purse- or pocket-friendly as Fodor's or Frommer's, but these four series titles are smaller than the earlier Mobil editions, which looked like they belonged on the front seat of the family sedan. Like the AAA guides, the Mobil guides describe family-friendly activities and attractions and recommend lodging facilities, spas, and dining establishments. Noteworthy in this era of blogs and web site-generated user reviews is Mobil's stringent criteria for its prized star ratings. Mobil's team of anonymous inspectors evaluates properties based on standard measurements that include the expected issues, such as cleanliness and location, but also some more distinct ones, like whether the inspector was offered a beverage within 60 seconds of being seated at a restaurant. The guides are updated annually, and a page-to-page comparison of several entries in the 2007 and 2008 editions revealed few significant changes other than those relating to rates/prices, contact information, and other such details; the occasional added or deleted entry; and some abbreviated restaurant descriptions. Libraries where Mobil guides are popular will want to update with these new editions, but sleeker format aside, there is little in these anniversary editions to warrant purchase by public libraries that have not experienced demand for the series.
—Rita Simmons

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