Mobile and Wireless Systems Beyond 3g: Managing New Business Opportunities

by Margherita Pagani

Overview

Mobile and Wireless Systems beyond 3G: Managing New Business Opportunities explores new business opportunities and critical issue related to mobile and wireless systems beyond 3G.

Product Details

ISBN-13:	9781591405702
Publisher:	IGI Global
Publication date:	03/07/2012
Pages:	416
Product dimensions:	7.00(w) x 10.00(h) x 0.94(d)

About the Author

Margherita Pagani is a Researcher at the I-LAB Research Center on Digital Economy at the Bocconi University in Milan, Italy, where she coordinates New Media & Tv-Lab. She is an Adjunct Professor in Management at the Bocconi University, Italy. Dr. Pagani has written two books on digital interactive television and several papers on interactive television, digital convergence, and content management which have been discussed in many academic conferences in Europe and USA. She has worked with RAI Radiotelevisione Italiana and as a Member of the Workgroup "Digital Terrestrial" (Permanent Forum of Communications) for the Ministry of Communications in Italy.

Table of Contents

PART I: MARKET VIEW,
Chapter I.  3G Wireless market attractiveness: dynamic challenges for competitive advantages,

PART II: DETERMINANTS OF MOBILE TECHNOLOGY ADOPTION,
Chapter II.  Technology factors in corporate adoption of mobile cell phones: a case study analysis,
Chapter III.  Adoption of Mobile Data Services: Towards a Framework for Sector Analysis,

PART III: BUSINESS OPPORTUNITIES WITH MOBILE SERVICES AND APPLICATIONS,
Chapter IV.  Incorporating Commercial Space technology into Mobile services: Developing Innovative Business Models,
Chapter V.  Ubiquitous Commerce – beyond wireless commerce,
Chapter VI.  Tracking and Tracing Applications of 3G for SMEs,

PART IV: TECHNICAL CHALLENGES,
Chapter VII.  Next generation cellular network planning-transmission issues and proposals,
Chapter VIII. Packet Level performance measurement schemes and their limitations,

PART V: SECURITY ISSUES,
Chapter IX.  The smart card in mobile communications:  Enabler of next-Generation (nG) services,
Chapter X.  Recent developments in wlan security,
Chapter XI.  Security, privacy and trust in mobile systems and applications,

PART VI: TURNING THE THREAT INTO AN OPPORTUNITY,
Chapter XII.  Visions for the Completion of the European Successful Migration to 3G Systems and Services - Current and future options for Technology Evolution, Business Opportunities, Market Development and Regulatory Challenges