Mobile Commerce 3.0 (Revised Edition)

by Ruxiang Jiang

Overview

Mobile Commerce 3.0 tells the story of a new era of mobile Internet connectivity in which the media provides the business community with a new platform for opportunities and challenges, bringing back the impulses of early human tribal survival. By elaborating various breakthroughs of this era, the author reveals the abundant advantages of "Internet+", and explores how this new technology has redefined mobile commerce from a theoretical and strategic perspective. Diversification, freedom, and equality are shown to be at the core of the new ecology of mobile e-commerce, as well as the chief motivations of the new Internet age. As for future development, the author looks forward to the ways in which tribal e-commerce will upgrade humans and technology from its 2.0 stage to a 3.0 era.

Product Details

ISBN-13:	9781487809393
Publisher:	Royal Collins Publishing Company
Publication date:	07/30/2022
Pages:	128
Product dimensions:	5.75(w) x 8.25(h) x 0.40(d)

About the Author

Jiang Ruxiang is the Chairman and Chief Consultant of Beijing Xi En Enterprise Management Consultants, holds a Ph.D in Economics and Sociology from Peking University, is an E-commerce Strategy Expert, and in 2002 was named one of the Top Ten Returned Overseas Chinese Entrepreneurs. He has been a visiting scholar at Colombia University Business School, worked as the product marketing manager and strategic planning manager at Motorola China, and served as the deputy director for the Senior Training Center of Peking University's Guanghua School of Management. Furthermore, he is a long-term special guest of CCTV2's Dialogue and Business Celebrities, an expert writer on Chinese business strategy at Fortune magazine, and a contributor to the China Business Review, the Harvard Business Review, Economic Observer, China Business, Global Entrepreneur, and various other mainstream media publications.

Table of Contents

Preface E-commerce: A Business 1 Chapter 1 The Data Age: A New “World War”5 Chapter 2 Redefining Mobile E-commerce from a Human Perspective 15 Chapter 3 Radical Reform: How to identify true or false O2O 27 Chapter 4 Life is Greater than Business: The Innovative Logic of Tribes 39 Chapter 5 Time is Greater than Space: The Time Economy has Arrived 49 Chapter 6 Tribal WeChannel E-commerce: E-commerce of the People 59 Chapter 7 Four Steps of Tribal Organization 67 Chapter 8 The Logic of Speed in Tribe Formations 79 Chapter 9 No More Talk About the Company – Let’s Talk About the WeOrganization 87 Chapter 10 WeChannel E-commerce: From Consumer to Consumption Merchant 95 Chapter 11 New 4P Mode: From the Operation of Products to the Operation of People 107 Chapter 12 Correlation: The New Philosophy of Mobile E-commerce 115