Mobile Design and Development: Practical Concepts and Techniques for Creating Mobile Sites and Web Apps

Overview

Mobile devices outnumber desktop and laptop computers three to one worldwide, yet little information is available for designing and developing mobile applications. Mobile Design and Development fills that void with practical guidelines, standards, techniques, and best practices for building mobile products from start to finish. With this book, you'll learn basic design and development principles for all mobile devices and platforms. You'll also explore the more advanced capabilities of the mobile web, including ...

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Mobile Design and Development: Practical concepts and techniques for creating mobile sites and web apps

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Overview

Mobile devices outnumber desktop and laptop computers three to one worldwide, yet little information is available for designing and developing mobile applications. Mobile Design and Development fills that void with practical guidelines, standards, techniques, and best practices for building mobile products from start to finish. With this book, you'll learn basic design and development principles for all mobile devices and platforms. You'll also explore the more advanced capabilities of the mobile web, including markup, advanced styling techniques, and mobile Ajax.

If you're a web designer, web developer, information architect, product manager, usability professional, content publisher, or an entrepreneur new to the mobile web, Mobile Design and Development provides you with the knowledge you need to work with this rapidly developing technology. Mobile Design and Development will help you:

  • Understand how the mobile ecosystem works, how it differs from other mediums, and how to design products for the mobile context
  • Learn the pros and cons of building native applications sold through operators or app stores versus mobile websites or web apps
  • Work with flows, prototypes, usability practices, and screen-size-independent visual designs
  • Use and test cross-platform mobile web standards for older devices, as well as devices that may be available in the future
  • Learn how to justify a mobile product by building it on a budget


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Product Details

  • ISBN-13: 9780596155445
  • Publisher: O'Reilly Media, Incorporated
  • Publication date: 8/31/2009
  • Series: Animal Guide Series
  • Edition number: 1
  • Pages: 336
  • Sales rank: 813,962
  • Product dimensions: 7.00 (w) x 9.10 (h) x 0.70 (d)

Meet the Author

Brian Fling owns and runs mobiledesign.org, the largest mobile design and development discussion list on the web. He's been in both the web and mobile industries for close to a decade as an entrepreneur, consultant and employee. Brian has helped big brands navigate the mobile space and he's worked with a lot of well funded mobile companies that have failed miserably. Over the years he's learned that his insight into mobile is quite unique, avoiding hype describing tried and true principles and techniques to building cost effective mobile experiences.

Brian wrote the dotMobi Mobile Web Developers Guide, the first complete guide to mobile authoring. It was a free guide and while he doesn't have exact numbers, dotMobi informed him it was downloaded "over 15,000 times in the first few weeks."

Brian's intentions in the mobile space is to advocate and build awareness, not to make money. He believes that the mobile web is primed to change everything we think we know about how people search and gather information. His goal is to foster invention and innovation of the next generation of websites in a medium that is device and context aware.

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Table of Contents

Preface

Chapter 1: A Brief History of Mobile

Chapter 2: The Mobile Ecosystem

Chapter 3: Why Mobile?

Chapter 4: Designing for Context

Chapter 5: Developing a Mobile Strategy

Chapter 6: Types of Mobile Applications

Chapter 7: Mobile Information Architecture

Chapter 8: Mobile Design

Chapter 9: Mobile Web Apps Versus Native Applications

Chapter 10: Mobile 2.0

Chapter 11: Mobile Web Development

Chapter 12: iPhone Web Apps

Chapter 13: Adapting to Devices

Chapter 14: Making Money in Mobile

Chapter 15: Supporting Devices

Chapter 16: The Future of Mobile

Colophon

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Sort by: Showing all of 2 Customer Reviews
  • Posted December 6, 2010

    Excellent Overview - Strongly Recommended!

    I would recommend Mobile Design and Development to any business that uses internet technology and plans to be around for a while. This book does a good job of laying out the facts to back that up. Brian Fling's book does an excellent job of laying out the different design elements that need to be adopted over the next few years. There are already more mobile devices connected to the internet than desktop and laptop computers combined. Mobile devices also add cameras, location awareness, and other new capabilities to the mix. This book provides the background and context needed in order to help avoid making short sighted decisions. The book is written for web designers, information architects, and other internet professionals. It provides background on what makes the mobile web different from the traditional internet. It then focuses on developing a mobile strategy. I can wholeheartedly support a few of the rules provided here. It's hard to argue with: Focus on Context, Goals, and Needs; You Can't Support Everything; Don't Convert, Create; Keep It Simple. Brian covers different design options that need to be considered in order to execute your strategy. There are chapters on types of mobile applications, information architecture, and user interface. I recommend the book to anyone that is involved in internet technology and needs to start getting up to speed on mobility. It is not written with the programmer in mind, rather for the person that needs to understand the impact of mobile devices on their business. I believe that the biggest value in the book is in providing a framework for planning your mobile web strategy.

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  • Anonymous

    Posted January 17, 2011

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