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Mobile Marketing / Edition 1
     

Mobile Marketing / Edition 1

by Alex Michael, Ben Salter
 

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ISBN-10: 0750667478

ISBN-13: 9780750667470

Pub. Date: 11/01/2005

Publisher: Taylor & Francis

In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Written by experienced

Overview

In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Written by experienced practitioners with experience of advising major international companies on both strategy and individual campaigns in the mobile sector, and supported by a website to update users on developments in the filed it will be an essential guide and reference for professional marketers and marketing students

Product Details

ISBN-13:
9780750667470
Publisher:
Taylor & Francis
Publication date:
11/01/2005
Edition description:
New Edition
Pages:
250
Product dimensions:
6.25(w) x 9.25(h) x 9.21(d)

Table of Contents

Overview of book; Introduction; The wireless revolution; Understanding the wireless world; M-Commerce; Building the wireless brand; Wireless advertising; Delivering content to wireless devices; Marketing for a wireless world; Mobile spam; Measuring results; Budgeting for a wireless strategy; Adult content; Application environments; Mobile internet; Case Studies; SMS/MMS Abbreviations; Glossary of mobile marketing terms; Advertising jargon; Mobile operators around the world; Mobile acronyms.

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