Mobile Marketing: An Hour a Day

Mobile Marketing: An Hour a Day

5.0 2
by Rachel Pasqua, Noah Elkin
     
 

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A step-by-step guide to successful mobile marketing strategies

Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and

Overview

A step-by-step guide to successful mobile marketing strategies

Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more.

Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin.

  • Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy
  • Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day
  • Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals
  • Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting

Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.

Product Details

ISBN-13:
9781118388440
Publisher:
Wiley
Publication date:
12/26/2012
Pages:
384
Product dimensions:
7.10(w) x 9.10(h) x 1.00(d)

Meet the Author

Rachel Pasqua is VP of Mobile at global digital marketing agency iCrossing, where she helps Fortune 500 clients connect successfully with their audiences in a multiplatform, always-on world. She is an oft-quoted speaker at industry conferences such as OMMA, Digiday, and the L2 Think Tank series, and she has judged numerous media events including the Communication Arts 2010 Interactive Design Annual. She writes regularly about digital innovation on iCrossing's Great Finds blog; her personal website, Mobile Social Ambient; and on Twitter at @rachelpasqua. Noah Elkin, PhD, is Principal Analyst at eMarketer, where he helps clients understand the latest developments in mobile marketing, devices, and commerce. A respected authority on digital trends, he is quoted frequently in leading publications, including the New York Times, the Wall Street Journal, Bloomberg Businessweek, Forbes, Ad Age, and NPR. He speaks regularly at industry conferences such as ad:tech, iMedia Summits, Mobile World Congress, and MMA Forum. Noah shares his insights on Twitter at @noahelkin.

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Mobile Marketing: An Hour a Day 5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
Having been in mobile for longer than I care to admit, I recommend this book to clients and colleagues who are either just starting to dip their toe in or who need to take their efforts to the next level. The nature of mobile marketing can seem overwhelming because it crosses so many disciplines and has so many possibilities. Rachel and Noah do an amazing job of breaking down the steps, offering clear and actionable guidance, and incorporating stories from experienced industry experts to set their readers up for success.
Anonymous More than 1 year ago
Highly recommended for anyone who needs to create a mobile marketing strategy. The authors clearly explain the role and significance of mobile devices in today's marketplace and provide clear and useful tips and information that can help you develop a winning mobile strategy. As mobile devices continue to increase market share, having a unique mobile strategy is now mandatory no matter what industry you're in. I have found this book to be invaluable in my job and refer back to it often.