Mobile Strategies for Digital Publishing: A Practical Guide to the Evolving Landscape

by Thad McIlroy

Overview

Mobile Strategies for Digital Publishing offers a snapshot of the fast-developing mobile landscape and the range of mobile strategies for book publishers, both print and digital. The report assembles the latest data on the depth and breadth of mobile's growth, tying those statistics into current publishing industry trends in, and approaches to, mobile content and marketing. It covers both strategies and tactics, showing how content choices affect mobile decisions and how to assemble content for mobile. Included are case studies and examples of enhanced ebooks and apps. Mobile Strategies for Digital Publishing concludes with a glimpse of what the future holds at the intersection of mobile and digital publishing.

"Thad's white paper is chock full of data and its implications for some segments of publishing; this represents as good a summary as any of how the new ecosystem will not be the same as the old one." Joseph Esposito, "The Elephant in the Room Is a Phone"

Product Details

BN ID:	2940150238626
Publisher:	The Future of Publishing
Publication date:	01/15/2015
Sold by:	Barnes & Noble
Format:	eBook
Pages:	130
File size:	7 MB

About the Author

The report author, Thad McIlroy, is an electronic publishing analyst and author based in San Francisco. His site, thefutureofpublishing.com, is the most thorough exploration of where publishing is headed. McIlroy provides consulting services to media companies as well as vendors serving the publishing industry. His latest book is The Metadata Handbook (co-authored with Renée Register).