Mobilizing Generation 2.0: A Practical Guide to Using Web2.0 Technologies to Recruit, Engage & Activate Youth

Mobilizing Generation 2.0: A Practical Guide to Using Web2.0 Technologies to Recruit, Engage & Activate Youth

by Rock the Vote, Ben Rigby
     
 

Use new media to attract and mobilize young people!
Explore and examine the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people—who represent the majority of new media users. Answer the questions: What is it? How is it being used? How does it work? How to get started? You'll get concise

Overview

Use new media to attract and mobilize young people!
Explore and examine the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people—who represent the majority of new media users. Answer the questions: What is it? How is it being used? How does it work? How to get started? You'll get concise descriptions, screenshots, case studies, resources, and best practices in language that is easy for non-technical people to understand. You'll also gain a sense of the technology—without requiring any downloads, software or plug-ins.

Includes a Foreword by Rock the Vote and contributions from Beth Kanter, Evan Williams, danah boyd, Fred Stutzman, Steve Grove, Jonah Sachs, Seth Godin, Zack Exley, Marty Kearns, Jason Fried, Mitch Kapor, and Katrin Verclas.

Chapters cover Blogging, Social Networking, Video and Photo Sharing, Mobile Phones, Wikis, Maps, Virtual Worlds.

Editorial Reviews

From the Publisher
Rigby and RTV have done us a great service by compiling a wealth of detailed information concerning all things technological. (Feminist Review, 07/15/08)

Ben Rigby's new book provides organizations and campaigns with a how-to on finding and targeting young supporters, volunteers, memoirs, and donors. (Fundraising Success Magazine, 05/20/08)

Product Details

ISBN-13:
9780470227442
Publisher:
Wiley
Publication date:
04/25/2008
Pages:
288
Product dimensions:
6.90(w) x 9.10(h) x 0.70(d)

Meet the Author

Ben Rigby has worked as CTO and president of several new media firms developing and devising web and mobile strategies for nonprofits and Fortune 1000 companies. Rigby also founded MobileVoter.org, an organization dedicated to using new media to politically empower young people.

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