Model czlowieka hedonistycznego a spo eczna odpowiedzialno konsument w .....(Polish Edition)

Overview

Homo oeconomicus juz dawno przestal byc modelem czlowieka, ktory jest zgodny z rzeczywistymi zachowaniami ludzkimi. Fakt ten zostal potwierdzony przez badania noblistow z poczatku obecnego wieku. J. Stiglitz, D. Kahneman, M. Spence, G. Akerlof oraz V. Smith udowodnili, ze czlowiek nie jest ani racjonalny ani obiektywny, a w swoich decyzjach kieruje sie czesto emocjami i subiektywizmem. Autor, chcac wypelnic powstała luke, wprowadza nowy model czlowieka. Za pomoca 7 aksjomatow zostaje zdefiniowany czlowiek ...
See more details below
Other sellers (Paperback)
  • All (1) from $8.72   
  • New (1) from $8.72   
Sending request ...

Overview

Homo oeconomicus juz dawno przestal byc modelem czlowieka, ktory jest zgodny z rzeczywistymi zachowaniami ludzkimi. Fakt ten zostal potwierdzony przez badania noblistow z poczatku obecnego wieku. J. Stiglitz, D. Kahneman, M. Spence, G. Akerlof oraz V. Smith udowodnili, ze czlowiek nie jest ani racjonalny ani obiektywny, a w swoich decyzjach kieruje sie czesto emocjami i subiektywizmem. Autor, chcac wypelnic powstała luke, wprowadza nowy model czlowieka. Za pomoca 7 aksjomatow zostaje zdefiniowany czlowiek hedonistyczny (homo hedonistic), ktory wedlug autora poprawnie odzwierciedla zachowania konsumenckie ludzi. Model ten zostaje zweryfikowany poprzez sprawdzenie jego spojnosci z podstawowymi prawami ekonomii dotyczacymi zachowan konsumenckich oraz najwazniejszymi koncepcjami psychologicznymi czlowieka. Autor pokazuje rowniez wplyw religii i kultury na ksztaltowanie sie zachowan ludzkich. Druga czesc monografii dotyczy problemu spolecznej odpowiedzialnosci konsumentow w ujeciu zaproponowanego modelu czlowieka. Nastepnie wskazano determinanty powstania i wzrostu spolecznej odpowiedzialnosci konsumentow oraz przedstawiono perspektywy rozwoju tej odpowiedzialnosci w skali globalnej.

Homo economicus has long ceased to be the model of a human being that is in line with actual human behavior. This fact has been confirmed by studies that were carried out by Nobel Prize winners at the beginning of this century; J. Stiglitz, D. Kahneman, M. Spence, G. Akerlof, and V. Smith proved that people are neither rational nor objective and that their decisions are often guided by emotions and subjectivity. In order to fill in the existing gap in the research, the author introduces a new model of a human being. The author uses seven axioms to define the concept of a hedonistic human being (Homo hedonismus) which, in the author's opinion, correctly reflects people's consumer behavior. This model is verified by checking how it pertains to the basic economic laws of consumer behavior and to the most important psychological conceptions of humankind. Furthermore, the influences of religion and culture on human behavior are presented. The second part of this monograph deals with the social responsibility of consumers from the perspective of the proposed model of a human being. The book then defines factors determining the emergence and growth of consumers' social responsibility and presents its development prospects on a global scale. ( Polish Edition )

Read More Show Less

Product Details

  • ISBN-13: 9781494221393
  • Publisher: CreateSpace Independent Publishing Platform
  • Publication date: 11/30/2013
  • Language: Polish
  • Pages: 212
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.45 (d)

Meet the Author

Grzegorz Hoppe is a Doctor of Economics in the field of management sciences. He cooperates with the Faculty of Management of the University of Technology and Life Sciences in Bydgoszcz; however, his expertise knowledge of economics is primarily put into practice in his having managed, for over a decade, a company that has been operating in the environmental protection sector. Such a combination of science and practice makes it possible for him to take a different and often innovative look at various issues related to economics and management. Grzegorz Hoppe is the author of numerous publications and several books; he has also supervised and reviewed many research theses. His research areas of interest include CSR, the social responsibility of consumers, sustainable development, and strategic management. His research studies are focused on the behavioral approach to management sciences and economics.

Grzegorz Hoppe jest doktorem ekonomii w zakresie nauk o zarzadzaniu. W obszarze nauki jest zwiazany z Wydziałem Zarzadzania Uniwersytetu Technologiczno - Przyrodniczego w Bydgoszczy. Jest jednak przede wszystkim praktykiem gospodarczym i od kilkunastu lat zarzadza przedsiebiorstwem z branzy ochrony srodowiska. Takie polaczenie nauki i praktyki pozwala na nieco inne, czesto nowe spojrzenie na wiele zagadnien ekonomii i zarzadzania. Jest autorem kilkudziesieciu publikacji , kilku ksiazek oraz promotorem i recenzentem wielu prac dyplomowych. Jego obszary badawcze to przede wszystkim CSR, spoleczna odpowiedzialnosc konsumentow, zrownowazony rozwoj oraz zarzadzanie strategiczne. Prowadzone badania wpisuja sie w nurt behawioralny nauk o zarzadzaniu i ekonomii.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)