Modeling Consumer Adoption of the Internet As a Shopping Medium: An Integrated Perspective

Modeling Consumer Adoption of the Internet As a Shopping Medium: An Integrated Perspective

by Chuanlan Liu
     
 

ISBN-10: 193404315X

ISBN-13: 9781934043158

Pub. Date: 06/28/2007

Publisher: Cambria Press

Online shopping is now a well entrenched and highly profitable multi-billion dollar industry. Despite this, little is known regarding the characteristics of online shoppers and why some consumers are more prone than others to purchase online.

This book proposes and tests a new classification scheme and framework for understanding consumer adoption of the internet

Overview

Online shopping is now a well entrenched and highly profitable multi-billion dollar industry. Despite this, little is known regarding the characteristics of online shoppers and why some consumers are more prone than others to purchase online.

This book proposes and tests a new classification scheme and framework for understanding consumer adoption of the internet as a shopping medium. The work also employs one of the largest national online samples ever utilized in this area of research. The results of this book are highly valuable and have extensive implications. This book is required reading for academic researchers as well as online retailing executives.

Product Details

ISBN-13:
9781934043158
Publisher:
Cambria Press
Publication date:
06/28/2007
Pages:
224
Product dimensions:
5.50(w) x 8.50(h) x 0.63(d)

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