Moderating Focus Groups

Moderating Focus Groups

by Richard A. Krueger
     
 

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ISBN-10: 0761908218

ISBN-13: 9780761908210

Pub. Date: 07/24/1997

Publisher: SAGE Publications

This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches

Overview

This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use and strategies for handling difficult situations. Beginners will find an invaluable guide and the more experienced will discover tips and strategies for honing their skills.

Product Details

ISBN-13:
9780761908210
Publisher:
SAGE Publications
Publication date:
07/24/1997
Series:
Focus Group Kit Series, #4
Edition description:
New Edition
Pages:
136
Product dimensions:
7.00(w) x 10.00(h) x 0.29(d)

Related Subjects

Table of Contents

Preface
About This Book
Guiding Principles of Moderating
What You Need to Do
Before the Focus Group
What You Need to Do
During the Focus Group
Selecting the Moderator
Personal Qualities of Moderators
Roles of Moderators
Problems Encountered by Moderators
People Problems
Assistant Moderator Responsibilities
Taking Notes and Recording the Discussion
The Rapid Focus Group
Rate Yourself - Check Sheets for Moderating
Improving Your Moderating Skills
Teaching Others to Moderate

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